1 hr 20 min

How to Create and Launch a Magazine – Seth Footring, Editor of 502 Bad Gateway The Active Accounts Podcast

    • Business

Barriers to entry for the print publication industry are lower than ever. Whilst this is undeniably positive, lower start-up costs, the availability of funding and digital platforms such as The Dots have all contributed to an increasingly saturated and notoriously competitive market. Business strategy has never been more important for an industry that places much of the power in the hands of distributors and such trials and tribulations are the foundation of today's conversation with Seth Footring, Editor and Founder of 502 Bad Gateway, a menswear magazine launched in 2019. 

502 Bad Gateway has two key ideas behind it: placing value over hype and telling the stories of brands and the people behind them. In a world where everything is a move we're trying to find the people who are doing interesting things in a genuine and interesting way. Whether that's creating a brand, running an archive or just being a cool guy. All of this is presented in an A5 print format so you can take it with you wherever you go. Memes are cool, but everyone needs a break from the black mirror sometimes. There's also a podcast and a somewhat decent instagram. Follow us. Be our pals. Support the cause.

Hosted by Andy Williamson

Audio by Elphick Wo

 

Barriers to entry for the print publication industry are lower than ever. Whilst this is undeniably positive, lower start-up costs, the availability of funding and digital platforms such as The Dots have all contributed to an increasingly saturated and notoriously competitive market. Business strategy has never been more important for an industry that places much of the power in the hands of distributors and such trials and tribulations are the foundation of today's conversation with Seth Footring, Editor and Founder of 502 Bad Gateway, a menswear magazine launched in 2019. 

502 Bad Gateway has two key ideas behind it: placing value over hype and telling the stories of brands and the people behind them. In a world where everything is a move we're trying to find the people who are doing interesting things in a genuine and interesting way. Whether that's creating a brand, running an archive or just being a cool guy. All of this is presented in an A5 print format so you can take it with you wherever you go. Memes are cool, but everyone needs a break from the black mirror sometimes. There's also a podcast and a somewhat decent instagram. Follow us. Be our pals. Support the cause.

Hosted by Andy Williamson

Audio by Elphick Wo

 

1 hr 20 min

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