12 min
How to Create a Personal Brand for a Network Marketing Company Representative The Robyn Graham Show - Success without Social - Brand Marketing and Business Growth Strategies for Christian Entrepreneurs
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- Entrepreneurship
Are You Curious About Creating a Personal Brand as a Network Marketing Company Representative?
Network marketing companies are very popular and a gateway into entrepreneurship. I know many women who have created a beautiful life for themselves by joining such organizations. The most successful have created personal brands while using the resources that the company provides. You might be asking how to create a personal brand as a network marketing company representative?
For starters, let’s keep in mind that your personal brand is your personality infused into your business. It is the perception others have of you, how they think and feel about your brand. Your personal brand is your opportunity to differentiate yourself from others in your niche or area of expertise.
If interested, you can learn more about personal branding, here.
People want to get to know you and the only way for them to do that is for you to share who you are with them. Let’s dive into a few action steps you can take to create a personal brand that stands out, makes an impact, and sells without selling.
What are the Steps to Creating a Personal Brand When you are part of a Network Marketing Company?
Be the Face of your Business You may be working for a large company that provides a lot of resources, but you are still the point of contact for any of the clients you sell to or any of the people who sign on under you. When you present yourself using professional photographs you will become recognizable and memorable. This will help people get to know like and trust you. The more you put yourself out in front of your audience, the more they will remember you and connect with you emotionally. When you step out from behind the business and the shadow of corporate content, people begin to trust you more and associate you with the products you are selling.
Network Attending networking events and getting to know people in your community (presently virtual networking organizations and via social media) is a great way to grow a personal brand and be seen as an expert in your product area. Whether you are in the skincare, health and wellness supplement, fitness, essential oil, home décor, or jewelry industry you can demonstrate the effectiveness of your product by showing up in person.
Realizing it isn’t always possible to attend networking events in the community because of family commitments and time, you can use social media to network. There really is no excuse because you can network straight from your sofa or kitchen table. Show up for your audience and engage with them. Ask them questions. Get to know them. Build relationships. Find out what they need help with and be their problem solver. This can all be done by engaging in your social media feeds, asking questions of your audience having a call to action in each post, using stories with testimonials or examples, and sending direct messages to past and prospective clients. Engage with your audience!
Content As a network marketer, you have the best scenario for content creation. Yes, you need to be the face of your brand and have branded photography specific to you, but you also have a plethora of written content available to you from your parent company. You also have access to the professional photographs that your company has for each product they offer. I suggest you take full advantage of every piece of content the company shares with you. You can use the pre-created content for blog posts. You can break down the content into multiple social media posts, and you can use the stock photos specifically created for your product(s) to create a fantastic social media feed that looks fun and professional.
Don’t underestimate the content that has already been created for you. Use it and then add your client testimonials and your experiences to it to make it more meaningful. When you personalize the pre-created conten
Are You Curious About Creating a Personal Brand as a Network Marketing Company Representative?
Network marketing companies are very popular and a gateway into entrepreneurship. I know many women who have created a beautiful life for themselves by joining such organizations. The most successful have created personal brands while using the resources that the company provides. You might be asking how to create a personal brand as a network marketing company representative?
For starters, let’s keep in mind that your personal brand is your personality infused into your business. It is the perception others have of you, how they think and feel about your brand. Your personal brand is your opportunity to differentiate yourself from others in your niche or area of expertise.
If interested, you can learn more about personal branding, here.
People want to get to know you and the only way for them to do that is for you to share who you are with them. Let’s dive into a few action steps you can take to create a personal brand that stands out, makes an impact, and sells without selling.
What are the Steps to Creating a Personal Brand When you are part of a Network Marketing Company?
Be the Face of your Business You may be working for a large company that provides a lot of resources, but you are still the point of contact for any of the clients you sell to or any of the people who sign on under you. When you present yourself using professional photographs you will become recognizable and memorable. This will help people get to know like and trust you. The more you put yourself out in front of your audience, the more they will remember you and connect with you emotionally. When you step out from behind the business and the shadow of corporate content, people begin to trust you more and associate you with the products you are selling.
Network Attending networking events and getting to know people in your community (presently virtual networking organizations and via social media) is a great way to grow a personal brand and be seen as an expert in your product area. Whether you are in the skincare, health and wellness supplement, fitness, essential oil, home décor, or jewelry industry you can demonstrate the effectiveness of your product by showing up in person.
Realizing it isn’t always possible to attend networking events in the community because of family commitments and time, you can use social media to network. There really is no excuse because you can network straight from your sofa or kitchen table. Show up for your audience and engage with them. Ask them questions. Get to know them. Build relationships. Find out what they need help with and be their problem solver. This can all be done by engaging in your social media feeds, asking questions of your audience having a call to action in each post, using stories with testimonials or examples, and sending direct messages to past and prospective clients. Engage with your audience!
Content As a network marketer, you have the best scenario for content creation. Yes, you need to be the face of your brand and have branded photography specific to you, but you also have a plethora of written content available to you from your parent company. You also have access to the professional photographs that your company has for each product they offer. I suggest you take full advantage of every piece of content the company shares with you. You can use the pre-created content for blog posts. You can break down the content into multiple social media posts, and you can use the stock photos specifically created for your product(s) to create a fantastic social media feed that looks fun and professional.
Don’t underestimate the content that has already been created for you. Use it and then add your client testimonials and your experiences to it to make it more meaningful. When you personalize the pre-created conten
12 min