How To Create The Origin Story of Your Brand: Kevin Lavelle - Origins Copy Beyond The Story with Sebastian Rusk

Don't miss this informative episode of Beyond The Story, hosted by Sebastian Rusk, featuring the CEO of Origins Copy, Kevin Lavelle. Together, they dive into the importance of origin stories in branding and marketing and how to make an emotional connection with customers. Kevin shares his personal journey from London to Los Angeles, and his passion for helping businesses feel more human by discovering the unique story behind their brand. Find out how storytelling can create a transformational experience for customers and learn the process behind creating an effective origin story. Subscribe now and leave a review to hear more from Sebastian and his incredible guests!
Timestamps
[00:00:05] Kevin's Journey to Discovering Origin Stories
[00:04:11] Importance of Business Origin Stories
[00:08:15] The Power of Storytelling for Brands
[00:11:58] Connecting with Clients through Origin Stories
Best Quotes
[00:04:22] For me, it was always about stories as what you know, it was my refuge
[00:06:14] helping them to write their origin stories really helps connect them with the people that they're trying to attract
[00:08:54] And I think that's the power of a great story for a brand. Is doing those 2 things. When you can do those 2 things well, I think a AAA person will feel like a client will feel like, you know what? This is more than just a transaction. I'm investing in a in a chain in change
[00:14:00] Understand that your story some people say that their story isn't big enough or important enough or tragic enough. There's always something. No matter what you've gone through, it's yours, it's unique, and it will connect people the people who need to find you will connect you through it
All Quotes
[00:12:18] The beauty of what I do is that seeing that moment of realization sometimes on the on my client's kind of faces when they put the I help them put the connect the pieces and they kind of understand something more about themselves and their business
[00:07:06] I want to know who they are, why they do what they do, and what makes them kinda like special
[00:01:10] I spent my life trying to understand my own
[00:04:22] For me, it was always about stories as what you know, it was my refuge
[00:10:46] Because here's the thing, like, if they if the client knows that you or your family has gone through the through the thing that you're gonna help them with, they'll trust you more
[00:08:24] Let's take your clients or your potential clients on the journey of your business? What's it like to work with you? What changes will they expect to experience?
[00:08:54] And I think that's the power of a great story for a brand. Is doing those 2 things. When you can do those 2 things well, I think a AAA person will feel like a client will feel like, you know what? This is more than just a transaction. I'm I'm investing in a in a chain in change
[00:14:00] Understand that your story some people say that their story isn't big enough or important enough or tragic enough. There's always something. No matter what you've gone through, it's yours, it's unique, and it will connect people the people who need to find you will connect you through it
[00:06:14] helping them to write their origin stories really helps connect them with the people that they're trying to attract
[00:13:05] It kinda just creates this wonderful kind of feeling of warmth, connection, and inclusion. And I think that's what it's all about. Like, you know, it's about warming up a business into something that feels a bit more human
[00:01:59] I used to grow up kind of feeling neither English nor Irish
[00:11:32] It's crazy how our experiences can really shape, you know, our potential future too
[00:10:33] So it's about taking them back to that moment when they may have forgotten, they may not. Bu