How to create thought leadership content: The power of a good interview The Content Mix Podcast

You don’t need industry experts to write high-quality thought leadership content. You need good writers who know how to ask the right questions. In today’s podcast episode, co-hosts Shaheen Samavati and Kyler Canastra chat about sourcing expertise for B2B content creation, particularly for creating thought leadership content in niche industries. Tune in for the full conversation as they share more about VeraContent’s processes for sourcing knowledge and interviewing experts.