How to do B2B Content Marketing in an AI Era

In this episode of the BuzzStream podcast, host Vince Nero interviews content marketing expert David Bain.

David, the founder of the UK-based content agency Casting Cred, shares his views on what content marketing means in 2025, including the importance of delivering the right content to users at the right time.

He elaborates on his six H content framework—hero, hub, help, heart, happy, and human content—and how it helps map customer journeys and sustain content strategies amidst rapid industry changes.

⏰ Time Stamps

00:00 - Intro

01:42 - Defining Content Marketing in 2025

01:53 - User-Centric Content Strategies

03:59 - SEO and Digital PR in Content Marketing

05:17 - Email Marketing and the 6H Framework

09:37 - The Pump and Funnel Marketing Model

14:53 - Adapting Content Strategies in the AI Era

18:00 - Monitoring Content Marketing Success

19:57 - Trends in SEO and Content Marketing

23:32 - Maintaining a Content Framework Amidst Change

27:04 - Final Thoughts and Upcoming Projects🐝 Don't miss all of BuzzStream's content:www.buzzstream.comCheck out more of David on: www.castingcred.com