How to Do Cold Outreach Right Sales is NOT a Dirty Word

Have you heard that sales is a numbers game? 
It is - if you treat people like numbers. That’s the ineffective way most people do cold outreach and the reason why everyone dreads it. 
However, if you do cold outreach well - you’ll get a surprisingly positive response with very little effort. 
It’s all about being intentional which is what I cover in this week’s episode with live examples.
Listen in to discover: 
Identifying whether you need quantity or quality in your lead gen.
Pre-research that creates positive response from cold outreach. 
Including storytelling to make your cold pitch stand out.  
Empathy as a crucial (and often forgotten) element of effective cold outreach.
How to effectively follow up in your cold outreach without saying the same thing repeatedly like “just checking in”, for example.