How to Draw a Startup

Mark Grambau
  • 4.8 (19)
  • DESIGN
  • COMPLETE SERIES

A miniseries that explores why illustration blossomed in the tech industry, how illustrated brands are crafted, and where illustrators fit in creative teams.

Season 1

  1. Step 1: Get in the door

    EPISODE 1

    Step 1: Get in the door

    Today’s guests:Kristen Spilman and Ryan Putnam • • • Recommended reading:Illustrating a More Human Brand: The history of Dropbox brand illustrationWritten by Michael Jeter, Associate Creative Director & Illustration Lead at Dropbox, this fantastic two-part essay (Part 1 & Part 2) helped inform this episode. The Woman Who Gave the Macintosh a SmileAn excellent profile of Susan Kare, creator of the original Macintosh icon suite. Written by Alexandra Lange for The New Yorker. • • • For illustrations and a full transcript of this episode, check out the show’s website

    35 min
  2. Step 2: Trust the process

    EPISODE 2

    Step 2: Trust the process

    Today’s guests:Ryan Putnam, Meg Robichaud, Kristen Spilman, Hannah Swann, and Kevin Walker • • • Recommended reading:Illustration Identities Are Our ThingRyan Putnam’s explanation of the Putnam Process Also, literally everything Meg Robichaud has written on Medium. She’s written a ton of posts about illustration in tech, including how to run an illustration team, the differences between marketing and product applications, and inclusive character design. Each article is full of Meg’s singular wit and expertise. • • • For illustrations and a full transcript of this episode, check out the show’s website.

    29 min
  3. Step 3: Design, seal, deliver

    EPISODE 3

    Step 3: Design, seal, deliver

    Today’s guests:Jennifer Hom, Ryan Putnam, Meg Robichaud, Stewart Scott-Curran, Kristen Spilman, Hannah Swann, and Kevin Walker • • • For illustrations and a full transcript of this episode, check out the show’s website.

    33 min
  4. Step 4: Humanize, don't ostracize

    EPISODE 4

    Step 4: Humanize, don't ostracize

    Today’s guests:Jennifer Hom, Guillermo Mont, Meg Robichaud, Hannah Swann, Quentin Vijoux, and Kevin Walker Recommended reading:Your Face HereJennifer Hom’s case study on her work to create an inclusive illustrative brand at Airbnb. You Can’t Just Draw Purple People and Call it DiversityMeg Robichaud’s guide to illustrating characters with a commitment to diversity, inclusion, and confronting one’s unconscious biases. The Life and Death of Microsoft Clippy, the Paper Clip the World Loved to HateA great profile on the history of Clippy—from inspiration to inception to derision. • • • For illustrations and a full transcript of this episode, check out the show’s website.

    42 min
  5. Step 5: Stand out

    EPISODE 5

    Step 5: Stand out

    Today’s guests:Allan Comport, Jennifer Hom, Stewart Scott-Curran, Kristen Spilman, Quentin Vijoux, Khoi Vinh, and Kevin Walker Recommended reading:Two Very Different Kinds of Illustration and Illustration in the App StoreKhoi Vinh’s two articles that form the backbone of this episode. The former compares the diversity of style and expression in editorial illustration with the apparent monoculture in tech illustration. The latter looks at Apple’s editorial approach in the new App Store. The Year in Illustration 2017 & 2018Annual retrospectives of illustration in The New York Times. The 2017 edition was the impetus for Khoi’s article. • • • For illustrations and a full transcript of this episode, check out the show’s website.

    39 min
  6. Step 6: Sweat the small stuff

    EPISODE 6

    Step 6: Sweat the small stuff

    Today’s guests:Angela Guzman, Gedeon Maheux, Guillermo Mont, and Kristen Spilman Recommendations:Welcome to MacintoshA podcast about the history and culture of Apple and its community, created by independent radio producer Mark Bramhill. The first four episodes of season three dive deep into the process of how new emoji are introduced. Aqua Screenshot LibraryAn exhaustive gallery that demonstrates how Aqua has evolved over the years, created by podcaster, writer, and Mac collector Stephen Hackett. • • • For illustrations and a full transcript of this episode, check out the show’s website.

    49 min
  7. Step 7: Stay nimble

    EPISODE 7

    Step 7: Stay nimble

    Today’s guests:Allan Comport, Marsha Lynn Hammond, Jennifer Hom, Ben the Illustrator, Ryan Putnam, Meg Robichaud, Whitney Sherman, Hannah Swann, and Khoi Vinh Recommendations:The Annual Illustrator's SurveyNow with two surveys completed, Ben O’Brien can start to identify changes in the illustration industry. It’s full of insight about the health and makeup of the industry, how illustrators are finding work, their business and emotional health, and more. DhRemo TherapyFaced with a daunting cancer diagnosis, Marsha Lynn Hammond created beautifully designed decals for her chemo infusion IV bags as a way to maintain a positive mindset. Now in remission, she’s dedicated to transforming the cancer experience for others. • • • For illustrations and a full transcript of this episode, check out the show’s website.

    1h 14m
  8. Introducing How to Draw a Startup

    12/18/2018

    Introducing How to Draw a Startup

    Technology products and brands are full of illustration: avatars, stickers, icons, emoji, the list goes on. But it hasn’t always been this way. Introducing How to Draw a Startup: A step-by-step guide to illustration in tech. Created by illustrator & designer Mark Grambau and featuring creative leaders from across the industry, the first episode arrives December 20th!

    3 min
  • 8 Episodes

Ratings & Reviews

4.8
out of 5
19 Ratings

About

A miniseries that explores why illustration blossomed in the tech industry, how illustrated brands are crafted, and where illustrators fit in creative teams.

Information

  • Creator
    Mark Grambau
  • Episodes
    8
  • Seasons
    1
  • Rating
    Clean
  • Copyright
    © Mark Grambau 2018
  • Show Website
    How to Draw a Startup