➡️ Preliminary (Rule#0): Make a QUADRUPLE Opt-in for your list (not just DOUBLE like most people)
➡Rule #1: YOUR HEADLINE IS THE MOST IMPORTANT PART — if they don’t open — they don’t see the rest of your mail :-(
➡Rule #2: Condition for the CLICK — always have an ASK — no matter what!
➡Rule #3: Foreshadow the next email — use the CURIOSITY gap! (and the P.S. section at the bottom.)
➡Rule #4 TELL A STORY!
Watch the video here:
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