Hello and welcome to Beauty and the Biz where we talk about the business side of cosmetic surgery, and how to ethically influence patients.
We use influence all day, every day and may not even be aware of it.
You “encourage” your kids to act a certain way. You “urge” your family to choose the restaurant you like. You “butter up” your staff to inspire them to do their best. You most likely are also using influence when consulting with new prospective patients.
In this week’s Beauty and the Biz Podcast (link), I talk about how to ethically influence patients to help your would-be patients make a good decision so they get a good result and NOT regret going elsewhere for a “less than stellar” result that makes them feel worse about themselves.
Don’t worry. I’m not telling you to do any mind-bending tricks, but I am saying use everything you can to ethically and professionally be seen as the BEST CHOICE when you learn how to ethically influence patients.
Enjoy and I look forward to your feedback –
📲 P.S. If you’re thinking about making a change and could use a different perspective, let’s talk. Schedule a Free 30-Minute strategy call with me at: https://www.catherinemaley.com/apply/
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How to Ethically Influence Patients
Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery. I'm your host, Catherine Maley, author of Your Aesthetic Practice - What your patients, are saying as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today's episode is called using influence to convert consultations (Ethically Influence Patients).
Now, here's the thing. You don't sell anyone on cosmetic rejuvenation and you can't force consumers to choose you. You can only offer your services to consumers who want to look and feel better. However, if you believe in yourself, it's your duty to Ethically Influence Patients them to make a good decision. So, they get a good result and not regret going elsewhere for a less than stellar result that makes them feel worse about them.
So, look at it this way, prospective patients are already interested in your services because they searched online. They found you, they called you and now they're visiting you. You didn't pull them in off the street. Right? So, in this week's podcast, I'm going to lay out ways to Ethically Influence Patients, to help them choose you over all the others.
Because even though patients have decided they want to make a change, that's only half the. Now they have to decide who they want to make that change with and who they feel a connection with and feel they will get a great result with, with the least amount of hassle and discomfort, by the way, the three biggest hurdles the patient has to overcome.
It's not just the money. It's the fear of rearranging their face, owned our body that day. They will get a good result as well as procrastination, which keeps them stuck in indecision. Now prospective cosmetic patients have most likely been thinking about this for years. So, it's just plain easier for them to continue to keep thinking about it than it is to actually do something about it.
That's why so many of the patients are emotional now. Oftentimes they have a life shift happening that has put a fire under them to act such as. And upcoming wedding graduation or reunion they're suddenly single or they're reentering the workforce or changing careers that puts them in an emotional state.
So, the more you understand the decision-making process, the better equipped