How to fill your sales pipeline, with Stephen Woessner Onward Nation

Good Morning Onward Nation – I’m Stephen Woessner, CEO of Predictive ROI and your host.
Thanks for coming back — it’s an honor to have you here, Onward Nation — and this episode is going to be a solocast…where it’s just you and me…taking a deep dive into a topic where I’ve been answering a lot of questions in my daily calls and meetings with business owners just like you.
In addition — several weeks ago — we aired Episode 936 which was my interview with Shay Rowbottom — one of today’s foremost influencers on how to crack the LinkedIn code in order to gain more visibility and to build community.
And the feedback we received from you, Onward Nation made me think it was time to focus a solocast around LinkedIn — but in a super specific way so that you could walk away with specific strategies and steps for filling your sales pipeline with an abundance of right fit prospects.
My thought is — that if you and I could have that type of strategic yet tactical discussion…and we could do that in August…you’d have one more arrow in your lead gen quiver and be ready to make the remainder of 2020 as fruitful and profitable as possible.
So that’s what you and I are going to cover in this solocast…how to effectively use LinkedIn like a pro so you and your team can generate a steady stream of well-prepared prospects so that you have a full pipeline as we step into the final 4-months of the year.
Before we dig in…I want to first make sure that we have a brief discussion around expectations.
Generating leads is not hard work…in fact…it is simple work…especially when you have the right recipe to follow, which I am going to share with you in full transparency in this solocast.
But…just because the work is simple does not mean it is easy.
In fact, I can almost certainly guarantee that you or someone on your team will be frustrated at the beginning because you don’t see immediate success.
You may even pound your first on your conference room table and wonder why the results are not better — or — you may get upset at your sales team for what seems to be a lack of productivity.
The key is — to get out there and start testing for yourself the recipe that I’m going to share with you in this episode.
You need to get as many at bats as you can. And if you strike out — to realize that that’s okay — that that’s too be expected — and you get up, dust yourself off, and you step back into the batter’s box to get ready for another swing.
Because the more at bats you have — the more opportunities you have to make adjustments — to make improvements — and to perfect your swing.
Case in point…let’s take a look at Derek Jeter…arguably the greatest New York Yankee to ever wear the pinstripes.
Jeter is a lock to be a first-ballot Hall of Famer with his long list of impressive accomplishments including five World Series Championship rings

But…what most people don’t know about Derek Jeter is that of all players in Major League Baseball history, he is number 12 on the all-time list of total strikeouts.
In fact, Jeter struck out 1,840 times during his 20-year career.
To say that another way…there have only been 11 people in the history of baseball who struck out and failed more often than Derek Jeter.
So in baseball terms, Jeter failed 1,840 times – but yet – he continued to get up there – to take another at-bat – and he kept on swinging.
And through it all – he recorded 3,461 hits, which is 6th all time and he finished 11 of his 20 seasons with a batting average of .300 or better.
A Hall of Fame resume to be sure.
He never got up to the plate – struck out – and then headed back to the dugout and said, “Well, Skipper — I guess I don’t have what it takes to play ball after all. Thanks for having me but I’m hanging up my cleats.”
To minimize your strikeouts — I’m going to coach you through the right recipe for success…so that yo