If you as a physician don't know how to bring that conversation down to the level of the purchaser, you are doing yourself a disservice. This is where the influencer marketing comes in because it really is in their words. It's their understanding. They're using the same vernacular, the same language. The reviewer or the influencer was going to be another mother of two that's got to go to soccer practice and she just happens to have a YouTube channel and she's going to talk to that mother in a way that you will not be able to. It will be absolutely impossible for you to connect on the same level.