43 min
How to find, hire and upskill marketers for your b2b company's growth team In the Pit with Cody Schneider | Marketing | Growth | Startups
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- Marketing
On this episode of the podcast we're joined by Jeff Reynolds. Jeff is a Y-combinator alum, founder and angel investor, and president of Reynolds & Myers, a B2B marketing agency.
Jeff shares strategies for b2b founders to use to find, hire and upskill marketing personnel. He talks about the power laws in effect within marketing and how marketing leaders can focus teams to make impact.
This podcast is sponsored by the Acclaim Podcast Agency. Acclaim helps companies start, produce and growth podcasts for their target audience. They help brands build a content flywheel that generates demand and increases revenue.
Go to their website to learn more - https://acclaimpodcast.com
Key points and time stamps:
5:16 Scale yourself out of marketing.11:53 Focus on one or two channels.17:27 Marketing owns the customer.17:41 Set goals, define strategy.26:01 Set clear objectives and rewards.33:41 Understand customer buying process.34:30 Focus on personal drivers.41:01 Understand customer nuances.
On this episode of the podcast we're joined by Jeff Reynolds. Jeff is a Y-combinator alum, founder and angel investor, and president of Reynolds & Myers, a B2B marketing agency.
Jeff shares strategies for b2b founders to use to find, hire and upskill marketing personnel. He talks about the power laws in effect within marketing and how marketing leaders can focus teams to make impact.
This podcast is sponsored by the Acclaim Podcast Agency. Acclaim helps companies start, produce and growth podcasts for their target audience. They help brands build a content flywheel that generates demand and increases revenue.
Go to their website to learn more - https://acclaimpodcast.com
Key points and time stamps:
5:16 Scale yourself out of marketing.11:53 Focus on one or two channels.17:27 Marketing owns the customer.17:41 Set goals, define strategy.26:01 Set clear objectives and rewards.33:41 Understand customer buying process.34:30 Focus on personal drivers.41:01 Understand customer nuances.
43 min