23 min
How to Find & Refine Your Coaching Niche The Positive Psychology Coach Podcast
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- Self-Improvement
The word that most new (and existing!) coaches and business owners fear... 'niche'!
I remember when I started my business, I hated the thought of having to find a niche. I was qualified and experienced in helping a wide variety of people, no matter their goals. I couldn't see how excluding certain groups could possibly help me get more clients as a coach. What about all of that earning potential I was missing out on!?
Well, the real truth is this: When you speak to everyone, you speak to no one.
I have worked with so many clients over the years who share this fear. They feel afraid to niche down and commit to a group in case they're 'wrong' or cap their earning potential. The truth is that a niche allows you to dig deep, dive into quality over quantity, and let your community feel truly seen and heard - both implicitly and explicitly.
In this episode, I share with you the reasons why you DO need a niche, some prompts to discover yours, and my greatest tip that I can offer at the end of the episode. Grab a notebook because I'm taking you through some actionable questions today so you can leave with something tangible to work with.
Your next steps // access the resources:
⚡ Get access to your FREE 60 Powerful Positive Psychology Coaching Questions here
👩🏻🎓 Join the Positive Psychology Coach certification programme waitlist here
📱 Join us on Instagram
💸 Leave a review for the podcast and receive £100 off of any programme! Just screenshot your review, DM me your image, and choose the programme you'd like to redeem it against!
The word that most new (and existing!) coaches and business owners fear... 'niche'!
I remember when I started my business, I hated the thought of having to find a niche. I was qualified and experienced in helping a wide variety of people, no matter their goals. I couldn't see how excluding certain groups could possibly help me get more clients as a coach. What about all of that earning potential I was missing out on!?
Well, the real truth is this: When you speak to everyone, you speak to no one.
I have worked with so many clients over the years who share this fear. They feel afraid to niche down and commit to a group in case they're 'wrong' or cap their earning potential. The truth is that a niche allows you to dig deep, dive into quality over quantity, and let your community feel truly seen and heard - both implicitly and explicitly.
In this episode, I share with you the reasons why you DO need a niche, some prompts to discover yours, and my greatest tip that I can offer at the end of the episode. Grab a notebook because I'm taking you through some actionable questions today so you can leave with something tangible to work with.
Your next steps // access the resources:
⚡ Get access to your FREE 60 Powerful Positive Psychology Coaching Questions here
👩🏻🎓 Join the Positive Psychology Coach certification programme waitlist here
📱 Join us on Instagram
💸 Leave a review for the podcast and receive £100 off of any programme! Just screenshot your review, DM me your image, and choose the programme you'd like to redeem it against!
23 min