In this podcast you will learn marketing fundamentals as you learn how to leverage InfusionSoft and Fix Your Funnel's technologies! Ryan Chapman, the host is the author of two books, Would You Like to Go Big? How to increase initial customer value without jeopardizing lifetime value, and How To Fix Your Funnel. Ryan currently owns or has interest in multiple profitable businesses and is officially unemployable. ;)
How to Thrive in a Downturn Market
Ryan and Trent Chapman discuss the ways businesses can thrive in a downturn market. They explain how this time can be used to find hidden opportunities.
25 Steps to the Perfect Pre-Video With Oli Billson
Ryan Chapman and Oli Billson discuss the elements of a perfect pre-video for appointments. Oli Billson shares his 25 step method for constructing the perfect video.
Beyond The Messaging Connection, Part 4: Marketing Rule #19
In this episode, Ryan and Trent go over Chapter 3: Marketing Rule #19 from Ryan's book, The Messaging Connection. Sometimes it's hard for us to think ahead, but in this episode you'll learn how that can be hurting your business. What do you need to do to begin with the end in mind?
Beyond The Messaging Connection, Part 3: How You See Contacts
Can your customers tell the difference if you see them as a source of money or if you see them as humans in need of your assistance? Ryan and Trent delve deeper into this question from their book The Messaging Connection, Chapter 2: How You See Contacts.
Beyond The Messaging Connection, Part 2: The Email Dilemma
Ryan and Trent talk more about chapter 1 from The Messaging Connection: The Email Dilemma, and how important it is to think about email in a totally different way. They discuss how can we use email in new, more effective ways and how it can be a great asset instead of our greatest frustration.
Beyond The Messaging Connection, Part 1: Maps vs Reality
Ryan and Trent explore chapter 1 of The Messaging Connection: How to Increase Profits by Connecting with People the Way They Want. Chapter 1, A Dramatic Shift explores the rapid growth of mobile devices and how that has impacted business owners who haven't adapted to the changing landscape.