24 min

How to gain the unfair advantage in growing your small business with expert Stu Henecke My Quest for the Best with Bill Ringle

    • Management

Stu Heinecke, author of How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth



Bill Ringle and Stu Heinecke discuss growing like a WEED model to grow, conquer, and protect your turf for small business owners.

















>>> Visit MyQuestforTheBest.com  for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations.



Interview Insights



Top 3 Takeaways from this Interview




In a world of stiff competition, you have got to cultivate unfair advantages or you will perish.



If you are optimistic, you do your work with more excitement, effort, determination, and conviction. Feeling depressed only diminishes your performance.



Scaling is an excellent example of an unfair advantage because it goes beyond just you. It involves meaningful relationships with people that can help you advance your business.




Read the Show Notes from this Episode




'Deal with what is' is a message that Stu extracted from delving into the weeds.[00:37]





What are the admirable traits of weeds that we can emulate to gain an unfair advantage to grow our business? [03:21]





How can weeds be seen as conquerors? Is there a formula to follow to grow your business like a weed? [04:46]





Can optimism be defined as the absence of depression? What can we learn about boundless optimism from the dandelion? [06:25]





What are the six attributes that define the "grow your business like a weed" mindset? [07:06]





What is the difference between growing your business and scaling your business? [08:23]





What can you tell me abou the power of operating on a collective scale? Stu shares how he and his Author's Leverage group scale collectively. [09:57]





What is the Chief Weed Officer (CWO)? Why is having a recorded process important? [13:10]





Weeds are often treated as pests but how they grow and thrive has inspired us to use them as metaphors for complimenting growth. [15:21]





Why are founders not supposed to be part of the deliverables? [16:50]






Expert Bio



Dubbed by the American Marketing Association the “Father of Contact Marketing,” STU HEINECKE is a Wall Street Journal cartoonist, hall of fame-nominated marketer and the bestselling author of How to Get a Meeting with Anyone and Get the Meeting!



Stu is also the founder of Cartoonists.org, a group of WSJ and New Yorker cartoonists who donate their art to help charities raise funds. Heinecke is author of How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth.



Contact Info for Stu Heinecke




Primary Website





Travels from: Freeland, WA





Connect on LinkedIn | Twitter | Facebook | Instagram




Books Authored by Stu Heinecke























Resources Mentioned During the Interview




My Quest for the Best interview: Using creativity and humor to make contact and build your business with guest expert Stu Heinecke



Authors Leverage



David Petraeus



Barry McCaffrey




The 6 Elements of a GROWTH mindset from the Chief Weed Officer




Irrepressible Optimism



Ruthless Persistence



Brutal Urgency



Fearsome Aggression



Nimble Adaptability



Alien Resilience





https://youtu.be/EKgKobG8WFU

Stu Heinecke, author of How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth



Bill Ringle and Stu Heinecke discuss growing like a WEED model to grow, conquer, and protect your turf for small business owners.

















>>> Visit MyQuestforTheBest.com  for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations.



Interview Insights



Top 3 Takeaways from this Interview




In a world of stiff competition, you have got to cultivate unfair advantages or you will perish.



If you are optimistic, you do your work with more excitement, effort, determination, and conviction. Feeling depressed only diminishes your performance.



Scaling is an excellent example of an unfair advantage because it goes beyond just you. It involves meaningful relationships with people that can help you advance your business.




Read the Show Notes from this Episode




'Deal with what is' is a message that Stu extracted from delving into the weeds.[00:37]





What are the admirable traits of weeds that we can emulate to gain an unfair advantage to grow our business? [03:21]





How can weeds be seen as conquerors? Is there a formula to follow to grow your business like a weed? [04:46]





Can optimism be defined as the absence of depression? What can we learn about boundless optimism from the dandelion? [06:25]





What are the six attributes that define the "grow your business like a weed" mindset? [07:06]





What is the difference between growing your business and scaling your business? [08:23]





What can you tell me abou the power of operating on a collective scale? Stu shares how he and his Author's Leverage group scale collectively. [09:57]





What is the Chief Weed Officer (CWO)? Why is having a recorded process important? [13:10]





Weeds are often treated as pests but how they grow and thrive has inspired us to use them as metaphors for complimenting growth. [15:21]





Why are founders not supposed to be part of the deliverables? [16:50]






Expert Bio



Dubbed by the American Marketing Association the “Father of Contact Marketing,” STU HEINECKE is a Wall Street Journal cartoonist, hall of fame-nominated marketer and the bestselling author of How to Get a Meeting with Anyone and Get the Meeting!



Stu is also the founder of Cartoonists.org, a group of WSJ and New Yorker cartoonists who donate their art to help charities raise funds. Heinecke is author of How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth.



Contact Info for Stu Heinecke




Primary Website





Travels from: Freeland, WA





Connect on LinkedIn | Twitter | Facebook | Instagram




Books Authored by Stu Heinecke























Resources Mentioned During the Interview




My Quest for the Best interview: Using creativity and humor to make contact and build your business with guest expert Stu Heinecke



Authors Leverage



David Petraeus



Barry McCaffrey




The 6 Elements of a GROWTH mindset from the Chief Weed Officer




Irrepressible Optimism



Ruthless Persistence



Brutal Urgency



Fearsome Aggression



Nimble Adaptability



Alien Resilience





https://youtu.be/EKgKobG8WFU

24 min