38 min

How to Get Out of “Template” Mode When Generating Buyer Personas w/ Adele Revella Frictionless

    • Management & Marketing

“If we write the questions and then we provide the answers, we only get back some version of our truth.”
That’s the approach that Adele Revella, the CEO & Founder of the Buyer Persona Institute, thinks most marketers are using these days when generating buying personas.
Rather than making an effort to truly listen to customers about their buying journey, marketers often simply generate a generic template and make a few educated guesses about what their customer wants.
What is required to get out of “template” mode is to conduct real interviews with buyers where you truly listen instead of driving your own agenda.  

“If we write the questions and then we provide the answers, we only get back some version of our truth.”
That’s the approach that Adele Revella, the CEO & Founder of the Buyer Persona Institute, thinks most marketers are using these days when generating buying personas.
Rather than making an effort to truly listen to customers about their buying journey, marketers often simply generate a generic template and make a few educated guesses about what their customer wants.
What is required to get out of “template” mode is to conduct real interviews with buyers where you truly listen instead of driving your own agenda.  

38 min

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