Launching and building a DTC brand without relying on ads? Sounds impossible, right?
Rishi Sharma, the Founder and CEO of Mallama Skincare adopted a different approach when it comes to building a DTC brand. Instead of focusing on paid advertising, he went about building a community by creating valuable content for its audience. You’ll find out why he decided to build an organic brand instead of getting aggressive with paid advertising from day 1 and what its like to approach marketing from a different perspective.