If you have any interest in online marketing strategies, creating digital courses, selling with webinars, or growing your email list… you KNOW the name Amy Porterfield. I don’t think I’ve met anyone in the business of online education who hasn’t actively listened to (and taken notes from) her Online Marketing Made Easy Podcast and/or taken one of her signature programs.
For context, I met Amy at a dinner in spring 2018 at a time when I knew I had a valuable skill set—being able to build successful personal brands online—but I was over trading time for money and knew there had to be a way to package my knowledge. Amy’s Courses That Convert (which has evolved into Digital Course Academy) was the first online course I actually “took.”
I want to give credit where credit is due, and Amy’s content not only helped me pivot my business model, but it also changed my perception of the online education industry. Online education could be incredibly valuable, actionable, and high quality, and it set the bar for the standards I now keep. I used her framework to build my first course, The LinkedIn Laws, and I have been successfully scaling my business since that time.
And that brings us full circle to this week’s Beyond Influential, because I had the very big honor earlier this year of being featured on Amy’s Online Marketing Made Easy Podcast, where I shared my best tips on how to grow your email list using LinkedIn, and today, I’m excited to share that episode with you!
Having an amazing product or service is all well and good, but without having an audience to sell it to, you will have to put in a lot more effort into getting the word out. You can spend time trying to sell directly on social media platforms, but a much more reliable and effective way to market your products is using something you own, namely your email list. An email list allows you to get in front of your audience without fighting the algorithm or relying on a platform that is outside your control and that could disappear on you overnight.
This episode also features incredibly valuable (and practical!) Instagram list-building strategies from Instagram expert for entrepreneurs (and Ep. 53 BI guest) Jasmine Star, as well as Amy’s most effective tactics for Facebook!
Even if you don’t currently have an email list, it’s easy to get started. This episode covers why you must have your own email list, lead magnets and other ways to get people to join your list, tips and best practices to grow your list using LinkedIn, Facebook, and Instagram, and more!
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Amy's Online Marketing Made Easy Podcast: Episode 316 How To Grow Your Email List Using Social Media: https://www.amyporterfield.com/2020/05/316/
Beyond Influential Ep. 53 Jasmine Star on Creative Entrepreneurship, Attracting Your Dream Clients & the Power of Social to Grow Your Business: https://www.brittanykrystle.com/53-jasmine-star-on-creative-entrepreneurship-attracting-your-dream-clients-the-power-of-social-to-grow-your-business/
Other Helpful Links: Free LinkedIn Profile Checklist: https://www.brittanykrystle.com/linkedinchecklist/
Free LinkedIn training – Why LinkedIn Is Your Best Kept Secret: https://www.brittanykrystle.com/linkedin/
For more about email lists, check out this recent Beyond Influential episode: https://www.brittanykrystle.com/kelsey-formost-on-writing-authentic-copy-that-grows-your-business-makes-sales/
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Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode! https://www.instagram.com/brittanykrystle/
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