47 min
How to hardwire innovation into your organization's DNA -Ben Bensaou Tech Marketing Trends
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- Marketing
Our guest for this week’s podcast episode is Ben Bensaou, INSEAD professor and award-winning author.
Ben spent 20 years researching, teaching, and consulting on innovation. During his research, Ben studied close to 100 companies across the private and public sectors, from startups in Silicon Valley to large industrial conglomerates. It was this research that inspired his book, Built to Innovate.
In this podcast episode, Ben explains how organizations can hardwire innovation into their DNA. He shares his discovery that innovation is not just about major disruption but also systematic and continuous innovation. Ben challenges the notion that all innovation is accomplished by some prodigy within the team or a genius leader: Innovation is everybody’s business - every member of an organization can contribute!
Ben also talks about the influence of middle management in innovation and how roles and tasks need to be clearly defined with embedded processes for innovation to succeed.
Get in touch with Ben on LinkedIn: https://www.linkedin.com/in/ben-m-bensaou
Visit his website: https://benbensaou.com
Our guest for this week’s podcast episode is Ben Bensaou, INSEAD professor and award-winning author.
Ben spent 20 years researching, teaching, and consulting on innovation. During his research, Ben studied close to 100 companies across the private and public sectors, from startups in Silicon Valley to large industrial conglomerates. It was this research that inspired his book, Built to Innovate.
In this podcast episode, Ben explains how organizations can hardwire innovation into their DNA. He shares his discovery that innovation is not just about major disruption but also systematic and continuous innovation. Ben challenges the notion that all innovation is accomplished by some prodigy within the team or a genius leader: Innovation is everybody’s business - every member of an organization can contribute!
Ben also talks about the influence of middle management in innovation and how roles and tasks need to be clearly defined with embedded processes for innovation to succeed.
Get in touch with Ben on LinkedIn: https://www.linkedin.com/in/ben-m-bensaou
Visit his website: https://benbensaou.com
47 min