How To Humanise Your Brand With Tone Of Voice—Judith Rafferty Building Expert Brands

This time on BEB:
I'm joined by copywriter Judith Rafferty from Fruition Ventures. Judith has dropped by to help us shed some light on Tone Of Voice (ToV), so we’re better equipped to create great content. Here were my three favourite talking points:
Should we emphasise our quirks? > (4:12)Is it tougher to get content ‘right’ nowadays? > (6:21)Figuring out your ToV—a starting point  > (23:06)Judith's background:
Judith Rafferty is a commercially astute Copywriter who produces value rich income generating copy that connects using words that woo. Her mission is to help save bogged down business owners from getting headaches over content creation when they should be shining their unique brilliance on the world.
Show notes:
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Where to find Lincoln & Perrin:
The Fruition Ventures website
Judith on LinkedIn
Judith on Instagram
Where to find Tony:
Find your focus with Creative Business Coaching
Stand out with Branding
Learn about branding with The Brand Digest
Tony on Twitter
Tony on LinkedIn