21 min
How To Identify and Automate Micro-Influencer Marketing With Brett & Bob From Gatsby The Ecommerce Opportunity by Chase Dimond
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- Entrepreneurship
Brett is the CEO & Bob is the Director of Sales at Gatsby.
Gatsby helps brands capture, engage and grow their social customers at scale.
In this episode we talk about identifying and automating micro-influencer marketing.
Brett also talks about the origin story of Gatsby and how at the time he started the business, there was a duopoly that existed in terms of customer acquisition. Brands were largely (and sometimes solely) dependent on Facebook/Instagram and Google.
He wanted to help brands create scale outside just paid advertising and help brands who did influencer marketing manually, automate those efforts.
You can find Gatsby here: https://www.gatsby.ai/
You can email them hello @ gatsby.ai
Brett is the CEO & Bob is the Director of Sales at Gatsby.
Gatsby helps brands capture, engage and grow their social customers at scale.
In this episode we talk about identifying and automating micro-influencer marketing.
Brett also talks about the origin story of Gatsby and how at the time he started the business, there was a duopoly that existed in terms of customer acquisition. Brands were largely (and sometimes solely) dependent on Facebook/Instagram and Google.
He wanted to help brands create scale outside just paid advertising and help brands who did influencer marketing manually, automate those efforts.
You can find Gatsby here: https://www.gatsby.ai/
You can email them hello @ gatsby.ai
21 min