How To Get More Conversions:
More traffic (higher CTR from testing ad creatives)
Higher conversion rate on website (CRO, making the ad match what you’re selling, match the ad with the customer’s step in the funnel)
Retargeting, bottom of funnel (ATC, IC, more)
REPEAT BUSINESS: retention/loyalty
Post purchase upsells
Trust building - funnels, email funnels.
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
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