49 min

How To Innovate Sustainable Packaging like AB InBev| EP 47 Package Design Unboxd - with Evelio Mattos

    • Design

AB InBev's Global Director of Innovation - Packaging, Keenan Thompson shares the process their Global Innovation Technology team uses for designing packaging.
We get deep into the process and take apart what innovation actually means. How to take disparate information and mold it into the future when you have the right team at the table.

We discuss the team's recent packaging innovation for Corona which uses agri-waste to make the board for the 6 pack carriers. We discuss the testing of the technology and the parameters set in the design process. 

How this new technology helps farmers make more financially by selling the waste as well as the product to the same brand creating sustainable businesses as well as sustainable packaging.

Listen and leave comments in LinkedIn.



Follow Keenan Thompson on LinkedIn 

Follow Evelio Mattos on LinkedIn

Learn more about our sponsor IDPdirect.com



Thanks for listening! Make sure to subscribe!

AB InBev's Global Director of Innovation - Packaging, Keenan Thompson shares the process their Global Innovation Technology team uses for designing packaging.
We get deep into the process and take apart what innovation actually means. How to take disparate information and mold it into the future when you have the right team at the table.

We discuss the team's recent packaging innovation for Corona which uses agri-waste to make the board for the 6 pack carriers. We discuss the testing of the technology and the parameters set in the design process. 

How this new technology helps farmers make more financially by selling the waste as well as the product to the same brand creating sustainable businesses as well as sustainable packaging.

Listen and leave comments in LinkedIn.



Follow Keenan Thompson on LinkedIn 

Follow Evelio Mattos on LinkedIn

Learn more about our sponsor IDPdirect.com



Thanks for listening! Make sure to subscribe!

49 min