During the recession of 2007-9 it was the CFO that took center stage. During the COVID-19 crisis, the leadership is naturally falling on the people leaders. But are they ready? And is make or break right now for HR / TA leaders to show whether or not they can lead? In this episode, we talk with Barbie Winterbottom, who is the Chief People Officer at Bic Graphics, about how she and her team are handling the crisis. You'll learn about how Barbie's 'people first' philosophy has guided her and the company during this crisis, the impact this crisis will have on employer brand, how HR and TA teams are over-communicating with employees and candidates, how they are creating content hubs on remote work and COVID-19, and many other changes the team is making as well as what this crisis will mean for the future of work.