How to Leverage Coaching to Grow Your Business with Jane Veron

In this episode, Melinda Emerson is joined by Jane Veron to delve into the intricacies of entrepreneurship and the support offered by the Acceleration Project (TAP). Jane shares her background and discusses the common challenges entrepreneurs face, including capital and credit issues, and emphasizes the importance of coaching and seeking help. They explore how to become a coach and access TAP services, and discuss building an advisory ecosystem. Jane highlights the signs that coaching is needed and shares insights on TAP's reach and success. The conversation concludes with practical steps for overwhelmed entrepreneurs, identifying TAP's ideal customer, and sharing valuable business advice.

​Jane Veron is the Co-Founder and CEO of The Acceleration Project (TAP), a nonprofit that helps small business owners grow and thrive through expert advisory services. A former strategy and marketing executive at Bain & Company and American Express, she is a nationally recognized advocate for entrepreneurship and economic mobility. Jane has served in public office, advised the U.S. Small Business Administration, and currently chairs the New York Congressional Task Force on Jobs & the Economy. For more information, visit https://www.theaccelerationproject.org

(0:00) Introduction, podcast purpose, and guest introduction (3:05) Jane Veron's background and the Acceleration Project (3:54) Challenges faced by entrepreneurs and solutions (5:25) Capital, credit issues, and common mistakes (9:26) Importance of coaching and asking for help (10:29) How to become a coach and access TAP services (12:39) Building an advisory ecosystem and signs coaching is needed (14:26) Size, reach, and business success at the Acceleration Project (16:08) Encouraging entrepreneurs to seek help and critical coaching stages (18:17) Practical steps for overwhelmed entrepreneurs (19:20) Ideal customer for the Acceleration Project (20:04) Best business advice received (20:31) Conclusion, thanks, and next episode preview