Brand Up: Build an Unstoppable Brand That Conquers Sales (with Marian Esanu)

Marian Esanu
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Do you want to build your brand online and become influential in your industry? The Brand Up Podcast ( previously Momentum Podcast ) helps you design your ultimate playbook for building a 7 figure personal or business brand from scratch. Each week host Marian Esanu, author of Brand UP, brings you the stories, strategies & lessons learned from interviewing thought leaders in marketing, sales & personal branding. For show notes and to download your Brand Up playbook, please visit www.thebrandupshow.com Brand-UP Show - ''Build an Unstoppable Brand That Conquers Sales, One Episode at a Time"

  1. 5일 전

    🚀 From Zero Clients to Fully Booked: How to Build a 6-Month Growth Plan - 118

    In this episode of Brand Up Podcast, we unpack the real, step-by-step process behind going from zero clients to a fully booked calendar — without guessing, wasting money, or burning out. Marian breaks down the exact mindset, math, and marketing moves that help service-based entrepreneurs (especially in beauty, creative, and local industries) scale confidently and strategically. Here’s what you’ll learn in this episode: How to set your first 6-month growth plan — and why “40 hours” isn’t the real metric of successTurning luxury services into sustainable businesses (even if you’re working from home)When to raise prices, by how much, and how to handle losing clients the smart wayHow to calculate the lifetime value of a client — and use that to plan your revenue goalsHow to define your client avatar (meet “Jenny,” the blueprint for your ideal buyer)Using ChatGPT for instant market research and competitor analysisWhy the most successful brands know where their clients hang out — online and offlineHow to find referral partners in unexpected places (like restaurants or salons)The importance of response time — and how fast replies build trust and conversionsWhy clarity beats hustle when building a business from scratchIf you’ve been trying to figure out how to turn your passion into predictable income — this episode is your roadmap to a fully booked, well-branded business that grows with intention.

    14분

  2. 10월 20일

    ⚡ How Canva + ChatGPT Can Build Your Brand (and Fill Your Client List) - 117

    In this episode of Brand Up Podcast, we dive into one of the most practical and game-changing combos for entrepreneurs in 2025 — Canva and ChatGPT. Whether you’re creating business cards, social media posts, or a full referral campaign, this episode walks you through how to turn simple tools into real client-generating systems. Here’s what you’ll learn: How Canva and ChatGPT now integrate — and how to use them together to create on-brand marketing in minutesThe easiest way to design and print business cards using Canva + Vistaprint (and a secret $10 hack to double your order)Why every design should include a QR code that drives traffic or referralsHow to build a $25 referral system that turns waitresses, friends, and clients into your sales teamThe psychology behind “what’s in it for them” — how to make others want to send you clientsWhy referral programs are the most profitable form of marketing for service-based businessesHow to track leads, conversion rates, and understand the real cost of client acquisitionWhat makes a social media post stop the scroll (and how to reverse-engineer what gets your attention)Why rapport, relatability, and storytelling always beat traditional sellingHow to use ChatGPT to write better ad copy, scripts, and even refund policiesIf you’re ready to start building a brand that attracts clients naturally — without spending thousands on marketing — this episode is your playbook for creating content that connects and converts. 🎧 Listen now on Apple, Spotify, or anywhere you get your podcasts.

    13분

  3. 10월 13일

    📈 The Real Steps to Starting a Legit Business - 116

    In this episode of Brand Up Podcast, we break down what most people overcomplicate — the actual steps to launch your business the right way from day one. From legal setup to social presence, this episode gives you a clear roadmap for going from idea to official business owner. Here’s what you’ll learn: Why skipping your Google Business listing is the fastest way to stay invisible onlineThe exact order to set up your accounts — Gmail → Google Maps → Instagram → Facebook → WebsiteHow to pick a name that ranks and builds brand trust (and what not to do with underscores)Why you should own your domain and social handles before launching anythingThe difference between LLC, DBA, and business certificates (and how much they really cost)How to protect your personal assets with liability insurance — even if you work from homeWhen to use Venmo vs. Stripe (and how to make the switch the smart way)How to start collecting Google reviews before your first paying clientThe $600 mistake that delays business credit, growth, and future fundingWhy consistency and structure matter more than being “ready”If you’re serious about building something real — not just a side hustle — this episode will save you time, money, and regret. 🎧 Tune in on Apple, Spotify, or anywhere you listen to podcasts.

    13분

  4. 10월 6일

    💼 How to Build a Legit Business (Without Overcomplicating It) - 115

    In this episode of Brand Up Podcast, we get into the fundamentals every new entrepreneur needs to understand — from setting up your business the right way to attracting the right clients and knowing when to level up. Here’s what we cover: Why you should stop overthinking your first business name (and what to do instead)LLCs, DBAs, business insurance — the real setup breakdown without the legal jargonHow to protect your personal assets by separating business and personal creditWhat to expect when opening a business bank account and how to build credit fastA simple plan to go from your living room to a professional space — the smart wayHow to identify your 3 core client types and tailor your sales approach to eachThe importance of video testimonials and social proof in converting strangers into clientsWhen it’s time to raise your prices and how to know you’re readyThe one platform every small business should prioritize for adsWhy consistency beats perfection every time when building your brand onlineIf you’ve ever felt stuck between “just starting” and “going all in,” this episode gives you a clear roadmap to turn your hustle into a real, structured business — without wasting money or overcomplicating the process. 🎧 Listen now on Apple, Spotify, or anywhere you get your podcasts.

    14분

  5. 9월 29일

    🤖 How to Make AI Sound Like You (and Boost Sales with Smarter Prompts) - 114

    In this episode of Brand Up Podcast, we dig into one of the biggest questions entrepreneurs have about AI: how do you make it actually sound like you? Here’s what we cover: How to train ChatGPT on your transcripts, reels, and past content so it writes in your authentic voiceUsing tools like YouTubeTranscript.com to extract your style, jokes, and toneWhy the voice feature changes the game for building AI that adapts to your personalityHow to apply AI to travel planning, daily itineraries, and even saving money on tripsThe smart way to use ChatGPT for sales training, objection handling, and follow-up scriptsA simple “write a better prompt” trick that upgrades any sales or content prompt instantlyHow to use AI as your 24/7 assistant to brainstorm, critique, and polish strategies that usually take daysIf you’ve ever felt like AI outputs feel robotic or generic, this episode shows you how to make it feel like you—while turning it into a sales and productivity powerhouse. 👉 Listen now on Apple, Spotify, or your favorite podcast platform.

    7분

  6. 9월 22일

    ⚡ The Prompt Hack That Will 10X Your Content Strategy - 113

    In this episode of Brand Up Podcast, we reveal the simple but powerful prompt hack that can transform the way you use ChatGPT for content creation, SEO, and social media growth. Here’s what you’ll learn: Why a “vanilla” prompt always gives you a vanilla answerThe exact phrase you can use to get ChatGPT to rewrite any prompt into a world-class versionHow to reverse-engineer viral posts from top competitors in your industryA step-by-step example using real estate agents in Reading, MassachusettsHow to analyze competitor captions, formats, and hooks in minutes (instead of hours of manual research)Why the best-performing posts are almost always Reels or video-basedHow to turn AI outputs into actionable tables and strategies you can execute immediatelyIf you’ve ever felt stuck staring at a blank screen or wasting time researching what works, this episode will give you the exact shortcut to save time and build content that actually performs. 🎧 Listen now on Apple, Spotify, or wherever you get your podcasts.

    7분

  7. 9월 15일

    🔍 AI SEO, Google & The Future of Ranking Your Business - 112

    In this episode of Brand Up Podcast, we dig into the future of SEO in the age of AI — and what business owners need to know right now to stay ahead. Ranking on Google used to be about backlinks and keywords, but with ChatGPT, Gemini, and AI search creeping in, the playbook is changing fast. We cover: Why there’s no clear roadmap yet for ranking on ChatGPT or GeminiHow proximity and location still drive results on both Google and AI search toolsThe role of branding — and why people should remember your name, not just your industryA real-world example of using ChatGPT to research esthetician schools and land collaborationsHow to use blog content, SEO keywords, and incognito searches to test what’s actually rankingThe difference between what AI says vs. what Google actually showsWhy relying on AI alone for SEO insights is a mistake — and how to double-check resultsThis episode is about more than keywords — it’s about understanding where search is headed and how to position your business to win in the new era of AI-powered discovery. 🎧 Listen now on Apple, Spotify, or wherever you get your podcasts.

    10분

  8. 9월 10일

    🧠 SEO & Ads Hacks to Beat Your Competitors - 111

    In this episode of Brand Up Podcast, we go deep into how to use AI, SEO, and simple research tricks to compete with — and beat — your toughest competitors without paying agency prices. Here’s what we cover: How to build a full SEO strategy by analyzing your top 3 competitorsThe exact prompt that turns ChatGPT into an expert SEO strategistWhy you shouldn’t always target the biggest city keywords when starting outHow to discover the real keywords your customers are searching (not the ones you assume)Using paid ads the smart way — when SEO is too slow and you need leads nowHow to spy on every ad your competitors are running with Facebook Ads LibraryWhy podcasting is the most underrated niche growth tool (and why almost nobody uses it)The golden rule: never take ChatGPT’s first draft — always refine it with your voice and brandIf you’re tired of wasting money on agencies or shooting in the dark with your marketing, this episode will give you the framework to get real results at a fraction of the cost. 🎧 Listen now on Apple, Spotify, or wherever you get your podcasts.

    11분
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Do you want to build your brand online and become influential in your industry? The Brand Up Podcast ( previously Momentum Podcast ) helps you design your ultimate playbook for building a 7 figure personal or business brand from scratch. Each week host Marian Esanu, author of Brand UP, brings you the stories, strategies & lessons learned from interviewing thought leaders in marketing, sales & personal branding. For show notes and to download your Brand Up playbook, please visit www.thebrandupshow.com Brand-UP Show - ''Build an Unstoppable Brand That Conquers Sales, One Episode at a Time"

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