How to Make Your Brand Stand Out In a Noisy Marketplace with Michael Keplinger Evolution of Brand

Top 3 Takeaways From This Value-Packed Conversation:
The Internet has shifted how we shop for seemingly everything today. However, the brands that are standing out and building strong loyalty are the ones who have built the same type of memorable customer experience in both online and in-person environmentsDon't hold your ideas too tightly because most of them aren't original. And a lot of new innovative ideas are mashups of existing products or services with a new spinDifferentiation is a big part of building your brand, but you also need to focus your attention on your core speciality and not get impacted by "fear of missing out," or FOMO. You may have skills and knowledge that can bring value to another segment of your market, but trying to branch out and serve too many masters will divide your attention and cause a lack of focus where it truly needs to be ______________________
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MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 139 of Evolution of Brand
An inside look at how Michael forged his path of success and developed his company SmashbrandLessons learned from launching his first product that still apply todayHow the Internet has shifted the market and consumer habitsSteps brands have taken to create a parallel experience in both online and in-person environmentsUnderstanding where your brand and your offerings fit in to the market and how they connect with consumersWhat you need to do to grab a customer's attention if your product is on crowded store shelvesWhy you don't need to hold on to your new ideas too tightlyHow things will change when you begin seeing and building your brand through the eyes of your consumerUnderstanding how consumers shop in today's worldHow advertising has evolved over time and how the number of brands pushing the same type of product impacts ads as wellWays consumers view ads in today's algorithm-driven worldWhy you can't build your brand around FOMOWhere brands are falling short making that important first impression with consumersWhy a traditional approach to market research doesn't work in today's business landscapeA piece of brand-stimulating advice that you can implement immediately
Episode 139 Quick Summary

In Episode 139 of Evolution of Brand, Jason Cercone shares the mic with branding and consumer packaging dynamo Michael Keplinger for a powerful conversation about making your brand stand out in a competitive market. Throughout this conversation, you'll discover why you need to see AND build your brand through your consumer's eyes, barriers that exist for brands as they look to make a lasting impression in their niche, how brand advertising has evolved over the years, and how big brands continue to line up against smaller brands willing to take more risks.
Learn more about Evolution of Brand at evolutionofbrand.com

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