Entrepreneur, angel investor, and the master of going “viral,” James Altucher joins Phillip for the 6th episode to gain insights into James’ experience building his brand and marketing his books to hit the Wall Street Journal bestsellers list.
Phillip and James dive headfirst into James’ recent endeavors, highlighting how he is using the practices in his book “Skip The Line” to create a podcast series that shows his journey to turning various people into millionaires.
Additionally, James sheds some light on his path into comedy and how he takes on the mantra of “no thinking: just train and do.” He follows this by dissecting how he marketed his best-seller “Choose Yourself” through experimentation including becoming the only bitcoin bestselling author in the world, pursuing the chance to run for Governor, and forming relationships with key game players like Amazon and Twitter.
Finally, the pair turns the conversation around and discusses James’ history with failure and what is currently failing in the marketing world. *hint: social media is not as valuable as you think
Stick around at the end for Phillip’s MARKETING TIP OF THE WEEK that focuses on battling the competitors that are working against you on third-party sites and instead, owning your data. James also shares a great tip from his experience as a writer on how to maintain the connection with the audience data that you own.