How to Market Your DTC Brand Goodo Studios

Today’s guest is Alexa Kilroy, Senior Manager of Creative Strategy at First Day.

In this episode we will discuss:


How to build your strategy for marketing
What platforms are working and not working for First Day
Alexa’s process to test creative from start to finish

Link to the show notes is here: www.goodostudios.com/podcast-episodes/alexa-kilroy


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At the beginning of a brand’s life, there are a few SKUs and the goal is to find product market fit. Once you graduate from the beginning stages of brand building, you start to grow a team, add SKUs, and in turn - you start to have different problems than you did when you first started out as a brand. How do you navigate this growth over a long period of time? I am not sure, but I brought in a seasoned professional to help you and me learn how to manage a big brand.

Today’s guest is Sean McGinnis, who recently was promoted to president of Kuru Footwear but for many years was the Chief Marketing Officer of Kuru.

In this episode we will discuss:


How a team picks the best SKU’s to market
How Kuru has defined themselves as a brand
The most effective ways to use and organize customer data


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Brands spend thousands of dollars to get customers onto their website only to lose the sale because the website didn’t make sense. So much of the buying journey is on the website and yet, not all websites are helpful. What are the principles that make a great website? We dig into those details in today’s episode!

Today’s guest is Shaun Brandt, Co-founder of Oddit whose mission is to offer simple solutions for direct-to-consumer brands looking to boost conversion & strengthen brand loyalty. In this episode we will discuss:


The most important elements on a DTC website
Ways to optimize your brand’s mobile experience
What makes a DTC brand’s website great


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Today’s guest is Sheridan Holland, a UGC Creator for many DTC Brands.  

In this episode, we discuss:

 - What are the most common misconceptions about UGC

 - What makes up a great UGC video

 - Frameworks for UGC videos that are most effective 

- What are common mistakes brands make with UGC, and how do you avoid them  



Link to the show notes is here: https://goodostudios.com/podcast-episodes/sheridan-holland



 This show is brought to you by Goodo Studios  #influencermarketing #DTC


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Today’s guest is Natalie Sportelli, Head of Content at ThingTesting, a media company bringing unsponsored takes on brands.



In this episode, we discuss: 


How a brand can develop their personal voice and persona 
Tips to keep in mind while creating your brand’s newsletter 
How brands should start to approach PR 
How you can use PR to help from your brand  





Link to the show notes is here: https://goodostudios.com/podcast-episodes/natalie-sportelli 



This show is brought to you by Goodo Studios  



#influencermarketing #DTC


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Send in a voice message: https://podcasters.spotify.com/pod/show/howtomarketyourdtcbrand/message

Today’s guest is Brad Hoos, the Chief Growth Officer of The Outloud Group, an influencer marketing agency as well as the founder of MuskOx, a DTC apparel brand.

In this episode, we discuss:


Common misconceptions of influencer marketing
How to start and scale your influencer program
How to track the effectiveness of your influencer marketing

Link to the show notes is here: https://goodostudios.com/podcast-episodes/brad-hoos

This show is brought to you by Goodo Studios


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Send in a voice message: https://podcasters.spotify.com/pod/show/howtomarketyourdtcbrand/message