How to Maximize Your Marketing Through a Fractional Chief Marketing Officer

You’re at the point where you need to get serious about marketing. Yet, you feel like marketing can be a real drain on your resources. And it can be, unless it’s done right. 

So how do you do it in a cost-effective and adaptable way? Bringing on board a fractional chief marketing officer (CMO) might be the right avenue for your business.

In this episode of the Contractor’s Daughter podcast, you’ll hear examples of how a fractional CMO can help with the marketing side of your business. I’ll also reveal more benefits of working with a fractional CMO and what you need to look for when hiring one to ensure they’re a good fit.

3:17 - How a fractional CMO can be used in your business

6:51 - Collaboration between the fractional CMO and your teams

9:53 - Benefits of hiring a fractional CMO for your asphalt business

11:46 - Tips on how to find and work with a fractional CMO

20:30 - How to figure out your next steps

Mentioned In How to Maximize Your Marketing Through a Fractional Chief Marketing Officer

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You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website.
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