How to Measure Creative Ideas

Measuring creative ideas matters to the company, the execs, and the whole creative team. Make sure you're getting it right with real-world strategies and advice from Adam Morgan. With the latest episode of Real Creative Leadership as your guide, you can learn how to use the proper metrics, gather the correct data, and empower your creative teams in building the community and loyalty that will next-level your brand.

Real Creative Leadership is a video and podcast series that addresses the issues, challenges, and benefits of creative leadership. The series is produced by The Stoke Group (@thestokegroup), a full-service digital marketing and creative agency. Our host Adam Morgan (@askadmo) is Adobe's executive creative director, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, go to RealCreativeLeadership.com.

Mentioned in this show: 

• Adam Morgan
• The Stoke Group
• Brian Solis
• Adobe Summit
• Rana June
• Paul Zak
• VaynerMedia
• Jay Acunzo