12 min
How To Measure Your Customer's Experience The Traffic & Conversions Show
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- Marketing
Today I’m sharing how to measure your customer’s experience because we all know it’s cheaper to retain a customer than it is to acquire a new one and in order to keep our retention rates high, it’s important for us to create a WOW experience for them!In this episode:The ways and metrics necessary that you can do internally and externally.How to use customer satisfaction scores and what they are.Ways to use a net promoter and customer effort score.How to determine how much a customer is “worth...
Today I’m sharing how to measure your customer’s experience because we all know it’s cheaper to retain a customer than it is to acquire a new one and in order to keep our retention rates high, it’s important for us to create a WOW experience for them!In this episode:The ways and metrics necessary that you can do internally and externally.How to use customer satisfaction scores and what they are.Ways to use a net promoter and customer effort score.How to determine how much a customer is “worth...
12 min