One of the most formidable challenges for marketers in the weight loss industry is consumer distrust. It takes us marketers back to what has always worked best: approaching marketing from a personal perspective.
In this episode, I speak with Brooke Fitts, CMO at Profile by Sanford, about marketing to people who don’t care about, know about, or even trust your brand.
Join us as we discuss:
A brand’s responsibility to educate consumers on industry topics
Overcoming consumer distrust
How to bring cross-industry marketing experience to solve challenges
A profile of an extensive brand awareness campaign
How marketers adapt and adjust to guardrails like HIPAA
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