Episode 8: How to perfect product launches Revenue on the Rocks

In Episode 8 we speak with Jason Oakley - founder of productive PMM and founding product marketing lead at amazing SaaS companies like Klue, Chili Piper, and Uberflip.


We talk all about product launches - how to make them successful and pitfalls to avoid.


Specifically, we cover:


1) Which sales reps are best to work with for product launches and enablement


2) Sales frustrations around lack of visibility into product launches and roadmaps


3) Whether or not you should incentivize or spiff product launches


4) Understanding the different pressures each team faces during product launches


5) Ways to get sales involved earlier through beta testing or engineering demos


6) How to have more empathy for team members during launches


Jason drinks Any Day IPA from local brewery Side Launch 🍺


Ben drinks an old-fashioned 🥃 (again)


I drink a Mojito 🍋


Hope you enjoy - Natalie (Head of Growth at Navattic)