How to Pivot When You Hit a Plateau on YouTube (With Jessica Stansberry) [The Videocraft Show Episode #41‪]‬ The Videocraft Show Presented by Video Husky

“It's been really hard. But I also know, it's very important. And so I'm okay if it's a little bumpy for a minute (in order to) come out the other end understanding what I need to do (to be successful).”
— Jessica Stansberry
 
When it comes to building an audience on YouTube, growth isn’t always guaranteed - even if you’re consistent. There are many times throughout the journey when you’ll hit a plateau.
 
So what do you do when that happens? Our guest on this week’s episode of The Videocraft Show Presented By Video Husky has some thoughts.
 
Jessica Stansberry is a solopreneur and content creator based in North Carolina. With over 100,000 subscribers on YouTube, she’s made a comfortable living by sharing her knowledge with people about digital marketing, project management, and sales automation.
 
In spite of her success, Jessica finds herself in the predicament we described above. But she’s not just sitting around, hoping and waiting for the YouTube algorithms to change in her favor. Instead, Jessica’s experimenting with new approaches to her content to re-engage her audience.
 
In this episode, Jessica talks with host Jon Santiago about what those strategies are. They also discuss:
Where her path to running her own business started and how she pivoted into infopreneurship and content creation. The value of injecting your personality into your videos and why that can keep viewers coming back to your channel. What trend hacking is and why it’s a valuable tactic for growing your audience on YouTube. How she uses the 80-20 Rule for calls-to-action on social media. Why embracing pressures is helpful for growth.  
And much more...
 
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Relevant Links
Jessica’s YouTube Channel Jessica’s Website Jessica on Instagram Jessica’s Private Community: Hustle+Grit Club Tim Schmoyer on YouTube ClickUp TubeBuddy Keywords Everywhere  
Chapters
(00:00) Intro (03:08) Start of conversation with Jessica Stansberry (04:30) Her career before being successful on YouTube (08:20) Transitioning from working for a company to starting her own business (10:41) Pivoting to infopreneurship (16:09) When she started building an audience (18:18) How she managed her time between audience-building and motherhood (21:56) Embracing pressures and constraints in order to grow (24:44) Focusing on money-making tasks first (27:08) When her YouTube channel started gaining traction (29:43) What she learned from Tim Schmoyer (31:29) The 80-20 Rule for calls-to-action on social media (34:21) The advantages of being on YouTube as an entrepreneur (37:38) Trend-hacking as one of the ways to build her community (38:24) Creating content that your audience will come back for (40:04) Why she doesn't script her YouTube videos (42:32) Tools she uses for content creation (ClickUp, TubeBuddy, Keywords Everywhere) (45:26) Managing and planning videos for her YouTube channel (47:40) The disadvantage of planning YouTube videos months in advance (50:39) How she uses trend-hacking and where she looks for trends (56:59) The importance of being adaptable as a YouTuber (01:01:12) Jessica's biggest challenges as a creator (01:03:22) The struggle of comparing yourself to other content creators (01:06:03) Jessica's advice for people who want to start a YouTube channel (01:07:07) Where to follow Jessica Stansberry  
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Production Credits
Producer: Nikki Vicente Editor: Ingrid Sarayba Graphics: Paolo Lopez