37 min
How to prioritize your competitors | Matt Tyrer, Head of Competitive Intelligence at Commvault Into the Fray - The Competitive Intelligence Podcast
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- Marketing
In this episode of Into the Fray, host Erik Mansur, VP of Product Marketing at Crayon, is joined by Matt Tyrer, Head of Competitive Intelligence at Commvault.
Matt discusses the first steps he takes when trying to draw boxes around your competitors, creating those competitor segments, and the role of key stakeholders in the CI process.
Erik also discussed how to prioritize product management and sales on the venn diagram, prioritization of competitors, and knowing when to re-prioritize your competitors.
In this episode of Into the Fray, host Erik Mansur, VP of Product Marketing at Crayon, is joined by Matt Tyrer, Head of Competitive Intelligence at Commvault.
Matt discusses the first steps he takes when trying to draw boxes around your competitors, creating those competitor segments, and the role of key stakeholders in the CI process.
Erik also discussed how to prioritize product management and sales on the venn diagram, prioritization of competitors, and knowing when to re-prioritize your competitors.
37 min