10 episodes

Hard-won wisdom from a few scrappy PMs who've managed to launch a some things and have the scars to prove it. Join us as we dissect the art of making products at tech companies big and small.

How To Product How To Product

    • Careers
    • 5.0 • 3 Ratings

Hard-won wisdom from a few scrappy PMs who've managed to launch a some things and have the scars to prove it. Join us as we dissect the art of making products at tech companies big and small.

    S3 E3: How Latency Targets Can Go Wrong

    S3 E3: How Latency Targets Can Go Wrong

    So our last episode convinced you to prioritize product speed — what can go wrong? Turns out, a lot. In this episode, we share the common pitfalls we’ve seen in prioritizing speed — from the dozens of tiny features that together drag down your performance, to the fact that you might need to cut some features to actually make things fast again.

    • 18 min
    S3 E2: Latency Targets

    S3 E2: Latency Targets

    We all agree that speed and responsiveness are critical to making a product great. But how do you know which parts of your product to optimize and what to set as a goal? In this episode, we discuss with our special guest Ryan, who spent years as a PM entirely focused on speed and performance.

    • 20 min
    S3 E1: Tools and When to Use Them

    S3 E1: Tools and When to Use Them

    When do you run an A/B test vs just rolling out a feature? When does user testing help? The answer is when you need to know something. In this episode, we explain the types of unknowns you face when launching a new product of feature and how to use the tools at your disposal to most efficiently find your answers.

    • 20 min
    S2 E5: Good Products have “Feel”

    S2 E5: Good Products have “Feel”

    Good products feel great to use. They’re fast and responsive. Every interaction is a mini-delight. They feel unbreakable. But how do you as a PM get that good product feel in your product? From performance targets to cutting jank — we’re here to help!

    • 15 min
    S2 E4: Good Products are Usable

    S2 E4: Good Products are Usable

    Good products have great design (and no, we’re not talking about beauty, but that’s important, too). Introducing, the How To Product 15 min design crash course. We’ll give you the concepts you need to understand what separates brilliant design from a confusing mess. We’ll cover discoverability, simplicity, and feedback.

    • 15 min
    S2 E3: Good Products are Exceptional

    S2 E3: Good Products are Exceptional

    In a previous episode, we mentioned that great products solved a real, user problem better than it ever had been solved before. This episode is all about that one word: better. What made Facebook better than Myspace? What made Gmail better than Yahoo Mail? What is the toolbox you can draw from to make sure your product isn’t just a copycat with a different skin?

    • 16 min

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