A podcast all about SEO. Each week we'll be reviewing the latest search engine optimization strategies to help your website rank higher, get more traffic and increase customers from free Google traffic.
9 Reasons You're Losing Organic Traffic
Dealing With Faceted Navigation (Ecommerce SEO)
"Faceted navigation" refers to how Ecommerce websites allow visitors to filter and sort results based on product attributes.
From an SEO point of view, notice how when you select a different option, the URL changes. If you do the math, you could end up with millions of URLs that don't add much value to searchers - this can present a major challenge for SEOs:
These URLs can create duplicate content, a simple filter change can keep all page elements the sameThese URLs can eat up crawl budget, especially on large Ecommerce sitesIn this episode of "How to Rank", Cesar discusses the best options to deal with faceted search, navigation and the SEO challenges they present.
How to Rank an Immigration Attorney Website
This week's episode takes a look at a Miami immigration attorney specializing in deportation and green cards. We use our 3 part framework to identify areas of opportunity, issues, roadblocks and strategies that will help this website rank for highly competitive legal queries.