Whether you realize it or not, you have a personal brand; something you are known for and that represents you in your career space. But if you are switching careers, you may need to rebrand yourself. 'Find Your Dream Job' guest Lisa Lewis says that building a new personal brand begins with self-knowledge and self-assessment. Developing authentic relationships with others is key to redirecting your career goals. Lisa also shares how to tell your story in a way that invites the listener into a conversation.