Changing a beloved company into one that’s a stranger to employees and customers is a daunting challenge. Luckily, there are ways to make the process smoother for all who are affected by the big change. In this episode of Real Creative Leadership, Adam chats with CMO of Momentive (formerly known as SurveyMonkey) Leela Srinivasan about the Momentive rebrand journey — and why it was important to bid their old brand adieu.
Real Creative Leadership is building a community to address the issues, challenges, and benefits of creative leadership. The webinar series is produced by The Stoke Group (@thestokegroup), a full-service digital marketing and creative agency. Our host Adam Morgan (@askadmo) is Adobe’s executive creative director, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, go to realcreativeleadership.com.