35 min
How to run B2B partnership events and recap of our fist CMO dinner Revenue on the Rocks
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- Marketing
In Episode 14 of Season 2 - after throwing our first-ever CMO dinner we share the behind-the-scenes of what goes into planning a B2B dinner. And we bring on our co-sponsor and events expert Regina Magaril from Mutiny to rehash learnings from the events.
Specifically, we cover:
1) Event planning timeline and how we pull in other partners
2) How to assign clear owners to event tasks
3) What are our biggest fears around events
4) Should you invite sales team members to your events
5) How to fix on-day event problems like not enough attendees
6) Ways to get inspiration from events outside B2B
Regina drinks Catch and Release Chardonnay 🥂
I drink Catch and Release Pinot Noir 🍷
Ben drinks an IPA 🍻
In Episode 14 of Season 2 - after throwing our first-ever CMO dinner we share the behind-the-scenes of what goes into planning a B2B dinner. And we bring on our co-sponsor and events expert Regina Magaril from Mutiny to rehash learnings from the events.
Specifically, we cover:
1) Event planning timeline and how we pull in other partners
2) How to assign clear owners to event tasks
3) What are our biggest fears around events
4) Should you invite sales team members to your events
5) How to fix on-day event problems like not enough attendees
6) Ways to get inspiration from events outside B2B
Regina drinks Catch and Release Chardonnay 🥂
I drink Catch and Release Pinot Noir 🍷
Ben drinks an IPA 🍻
35 min