26 episodes

What *really* gets people to make an environmental change? Environmental engineer, designer, and author, Katie Patrick, takes you on a wild intellectual journey into the heart of the environmental psyche. For each episode, Katie hunts down the academic literature on the psychology of what gets people to take pro-environmental action and interviews experts in behavioral science and gamification from top research labs such as Harvard, MIT, and Stanford University to unearth teachings you can use in your campaign, program, or startup. Warning: best for deep sustainability nerds.

How to Save the World | A Podcast About the Psychology of Environmental Action Katie Patrick

    • Science
    • 4.7 • 7 Ratings

What *really* gets people to make an environmental change? Environmental engineer, designer, and author, Katie Patrick, takes you on a wild intellectual journey into the heart of the environmental psyche. For each episode, Katie hunts down the academic literature on the psychology of what gets people to take pro-environmental action and interviews experts in behavioral science and gamification from top research labs such as Harvard, MIT, and Stanford University to unearth teachings you can use in your campaign, program, or startup. Warning: best for deep sustainability nerds.

    How Environmental Imagination Exercises Lead to Behavioral and Political Action with Joshua D. Wright

    How Environmental Imagination Exercises Lead to Behavioral and Political Action with Joshua D. Wright

    Are you getting sick of messages of climate doom and dystopia? There’s another way to talk about the future.

    In this episode, I'm chatting with Professor Joshua D. Wright on his fascinating research into the power of the “environmental imagination” and how it drives both practical behavior change as well as political action. It’s about communicating “solutions” instead of “problems” – and it makes a dramatic difference to how people respond to the information, form groups, and lead movements. The effect of thinking of an alternative world is more subtle and nuanced than it seems.

    I think this might be the first research investigating the effect that looking at, and thinking about, ecotopian futures has on our pro-environmental behavior. I have a hunch that this research might be part of a growing zeitgeist of people moving out of overwhelm and into empowerment and agency over the future of our planet.

    Find his paper here https://www.sciencedirect.com/science/article/abs/pii/S0272494420306885

    Sign up to my group, The Imagine Project at katiepatrick.com/imagine - we've got a group on Discord and a monthly Zoom devoted to building a movement of imagining a better world.

    I'd love to learn of your thoughts, ideas, artworks about imagining an ecologically harmonious future. Send me a DM or email at kp@helloworlde.com.

    Get a copy of How to Save the World on Amazon

    Sign up to katiepatrick.com for more free environmental gamification and behavior design resources.

    Follow me on Twitter @katiepatrick, Instagram @katiepatrickhello, and LinkedIn

    Contribute a monthly donation at patreon.com/katiepatrick to help me continue to make these episodes possible.

    Thank you to Jordan, Nader, Mike, Gary, Alex, Ben, Dee, and Ian for contributing! Xx

    • 1 hr 18 min
    14 Things You Need To Do To Become An Effective Environmental Leader with Katie

    14 Things You Need To Do To Become An Effective Environmental Leader with Katie

    What is environmental leadership? Everyone who is trying to improve the world needs to activate people to do things they have not done before – and every time you are trying to persuade people (especially many people) you are practicing the art of environmental leadership. In this episode, I go through 14 specific things you need to do in order to activate a group of people to make change happen. These techniques are based on the social science of group dynamic theory, social network analysis, social imitation, tipping points, behavioral science, and good ol' human bonding. 

    There are many climate and sustainability-themed groups that meet regularly to learn, talk, and network. These groups are nice, but this style of group fails at implementing the core principles that can make a group a powerful force for change. 

    You've probably heard that famous quote by Margaret Mead, "Never think that a small group of people can't change the world. It is in fact, the only thing that ever has." By implementing the 14 techniques in this podcast, you'll be able to step up as an environmental leader of a group (even if it's just a group of a few friends), activate other humans around you, and have the kind of influence in the world you want to have. You might be surprised at how quickly it works!

    I may host an environmental leadership workshop sometime soon. Send me a DM or email at kp@helloworlde.com if you like the sound of it! 

    Get a copy of How to Save the World on Amazon

    Sign up to katiepatrick.com for more free environmental gamification and behavior design resources.

    Follow me on Twitter @katiepatrick, Instagram @katiepatrickhello, and LinkedIn

    Contribute a monthly donation at patreon.com/katiepatrick to help me continue to make these episodes possible.

    Thank you to Jordan, Nader, Mike, Gary, Alex, Ben, Dee, and Ian for contributing! Xx

    • 34 min
    Guided Meditation To Unlock Your Creativity and Imagine a New Earth

    Guided Meditation To Unlock Your Creativity and Imagine a New Earth

    In order to build a new world, we must first imagine what it will be. In the episode, I created a guided meditation you can use to enter a deep state of relaxation which allows you to experience different brain frequencies that bring out new creative ideas, visions, and inspiration that isn't possible while using your regular "busy" executive functioning style of thinking. Take a quiet 35 minutes of uninterrupted time to listen to this meditation. The meditation will take you through a body scan followed by a guided story that will help unlock your creative energy and shine a light on how you'll use it to transform the world. 

    This meditation is part of my work to launch The IMAGINE Project. Its mission is to kick off a movement to help people imagine the world we DO want (instead of worrying about the one we don't). Sign up to get a free Earth Imagination Kit at http://katiepatrick.com/imagine and get an invitation to join the community and monthly group Zoom calls.

    Email or DM me your thoughts, ideas, and feedback about this meditation (and the podcast in general) and time at kp@helloworlde.com - I'd love to hear from you. 

    • 34 min
    How Colored Lights and Robotic Cats Get People to Save Energy with Professor Jaap Ham, Einthoven University

    How Colored Lights and Robotic Cats Get People to Save Energy with Professor Jaap Ham, Einthoven University

    In this episode, we're chatting with Professor Jaap Ham. He's a leading cognitive scientist who researches how people respond to seeing their electricity use displayed with colored lights that glow red if you used too much electricity, or green if you are saving energy (also known as "persuasive technology" or "ambient signaling").

    His research has shown that colored light is one of the most effective ways to influence people to change their behavior: red=bad, yellow=ok, green=good. Then why aren't we using colored light as a design tool to encourage more pro-environmental behavior? The evidence suggests that we should be. 

    Professor Ham also studies how robotic cats help people to change their energy consumption. The toy cat smiles when you use less, and frowns when you use more – evidence shows it’s a surprisingly powerful way to change behavior.

    Jaap Ham joined us for our first monthly Fitbit for the Planet video hangout for this episode.

    Sign up to join the live group calls at katiepatrick.com/fitbit.

    Follow Jaap Ham's research here and his LinkedIn

    Follow Katie Patrick

    Get a copy of How to Save the World on Amazon

    katiepatrick.com

    Twitter @katiepatrick

    Instagram @katiepatrickhello

    LinkedIn

    Contribute a monthly donation at patreon.com/katiepatrick to help me continue to make these episodes possible.

    Thank you to Jordan, Nader, Mike, Gary, Alex, Ben, Dee, and Ian for contributing! Xx

    • 1 hr 10 min
    How You Can Help Get $500 Million Dollars For Green Roofs for Schools

    How You Can Help Get $500 Million Dollars For Green Roofs for Schools

    In this episode, I talk about an important initiative by a group called Green Roofs for Healthy Cities to create a $500 million dollar fund that will be used to build and maintain new green roofs for schools across America. This bill will create thousands of green jobs, introduce thousands of children to eco-building design, and have big environmental results for energy efficiency in schools.  

    If we want to see biophilic eco-cities take hold, we all need to support initiatives like this that will help make hundreds of green roof projects happen. 

    I supported the campaign by following the prompts on this page and sending a letter to my local congressperson, https://greenroofs.org/advocacy. 

    I know it's easy not to fill out these kinds of political forms - but it's ALSO easy actually click it and send it - and it will make a difference. Please share this episode and share the link to the green roofs advocacy letter. Let's make these hundreds - or even thousands - of new green roofs happen! Wouldn't that be amazing to see it come true? It could change a generation.

    **CLICK HERE AND FILL IT OUT** - >  https://greenroofs.org/advocacy

    Follow Green Roofs for Healthy Cities

    https://twitter.com/grhcna

    https://www.instagram.com/grhcna/

    • 11 min
    BONUS 2: Free audiobook chapter, Your Creative Genius Zone, from my book, How to Save the World

    BONUS 2: Free audiobook chapter, Your Creative Genius Zone, from my book, How to Save the World

    What does your creativity have to do with saving the planet? Everything. In this bonus episode, I share a free audiobook chapter from my book, How to Save the World, called Your Creative Genius Zone. It's about how we need your vision, innovation, and your creative genius to uncover the many ideas and epic problem-solving it's going to take to genuinely build a new world. The future of the planet lies in the hands of those who can take on the long and complex quest of re-designing the future – and it's going to take every thread of creative thinking we have to get there. 

    Get the full audiobook from Audible https://adbl.co/32HrO2D

    Or the digital package PDF + MP3 files https://katiepatrick.gumroad.com/l/NTLXy

    • 27 min

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4.7 out of 5
7 Ratings

7 Ratings

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