How to Scale Ecommerce in a Crowded & Ever-Changing Market with Jacky Lambert

Welcome to the 74th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Jacky Lambert, Director of Ecommerce at YourSurprise, for an in-depth discussion on ecommerce growth strategies, evolving market landscapes, and the role of AI in scaling businesses. Jacky discusses actionable insights on adapting to new digital channels, building agile teams, and leveraging marketing automation to drive sustainable expansion across multiple markets.

Episode Highlights

• The biggest shifts in ecommerce over the last decade.
• How new digital channels impact customer acquisition and competition.
• The Role of Team Agility and Structured Testing in ecommerce Success.
• Navigating seasonality and localization in 27+ countries.
• The role of AI in improving automation, personalization, and operational efficiency

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