In the B2B world, we think about growing our customer base. But one thing B2B marketers often overlook is how to transform your customer base into a community.
You may be wondering, isn’t a customer base and a community the same thing? Not exactly. A community is your customer base taken to the next level, with a lot more engagement. It’s a network of relationships based on passion, instead of transactions. And it’s this passion that brings like-minded people together to form a dedicated community that outlasts and outperforms any regular customer base.
In 2017, the U.S. Men’s National Soccer Team failed to qualify for the World Cup for the first time since 1986. It was this devastating low point that birthed a community that was so determined to see the underdog make a big comeback. Enter the Scuffed podcast.
Scuffed was started by Adam Belz and Greg Velasquez out of pure love for American soccer. And in the last five years, they’ve created, grown, and nutured a robust community of listeners who are engaged across a variety of platforms.
In this episode of REMARKABLE, we explore the nuances of community-building, and how you can use it in your B2B marketing.