Today, we are so excited to have Kendra Ashton with us to talk heavily about sales, specifically how to sell in the DMs. If you've ever wanted to make more money in your business but felt like selling in direct messages just feels gross, this conversation is exactly what you need. Kendra is a family and wedding photographer, as well as a business coach, who gets 85 to 90 percent of her sales straight through her DMs. She brings an incredibly refreshing, "human-first" approach to social selling that focuses on building genuine connections.
In this episode, we break down why pursuing humans instead of just pursuing the sale naturally leads to more business. We discuss the mindset shift of "simmering" your sales rather than forcing a stressful "rolling boil" , and why it is so crucial to remove barriers by keeping potential clients right there in the chat instead of sending them away to a website. Kendra also shares practical tips on how to start these conversations, the importance of using your unique communication skills, and how to follow up gracefully when life happens and conversations stall out.
If you loved this conversation and want to fix your cash flow slumps, Kendra is actually our guest speaker inside of The Breakroom for March! We are going to dive even deeper into the psychology of sales and share some incredible stats we couldn't fit into this episode.
You can make sure you are in the room for that by signing up for The Breakroom at https://www.joandlyndon.com/the-breakroom. We would love to hear your takeaways from this episode, so come send us a message on Instagram at https://www.instagram.com/joandlyndon/. You can also connect with Kendra for her photography at https://www.instagram.com/kendraashtonphotography/ or for her business education at https://www.instagram.com/kendraashtoneducation/.
Would you be willing to leave a review for the pod? It really does make a difference!
Information
- Show
- PublishedMarch 3, 2026 at 10:00 AM UTC
- Length1h 6m
- Episode4
- RatingClean
