THE 414 - B2B Marketing Podcast James Rostance

As we come out of the pandemic there’s expected to be a sizeable economic boom.

But in order for you and your company to benefit fully from it there is one key quality which will determine just how well you do...

Adaptability will be the deciding factor, but ahead of that you need to have a clear understanding of what you’ll need to re-think and re-evaluate.

By contrast, inflexibility and blindly continuing with the same approach and processes for Sales & Marketing is not just ill advised, but it could prove fatal.

So if you would like a detailed appreciation of everything that you need to re-evaluate so that you can be pivotal in your company’s future success, you absolutely need to watch this week’s show.

The goal will be to equip you with a clear road map which you can use to instigate and inspire a vitally important discussion for how your company’s combined Sales & Marketing operations can prepare to adapt at this crucial point in time.

Live from West Wickham, London, with the quite excellent Stuart Giddings!

The 414 - Insights & Wisdom from the Greatest Minds in B2B Marketing.

Click to register so that you don’t miss it.

And sign up for future episodes at www.The414.net

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You can connect with Stuart Giddings here:

http://www.beettoo.com/
https://www.linkedin.com/in/stuartgiddings/

Are you a B2B marketer? Connect with me on Linkedin:
https://www.linkedin.com/in/jamesrostance/

And if you're interested in getting the edge in B2B marketing, check out my free eBook on the hottest new concept... Story Selling Case Studies:

https://casestudies.uk

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SUBSCRIBE to The 414 Podcast and never miss an episode:

Apple (VIDEO): http://bit.ly/the414-video
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Buyers want to be confident that they will be successful if they purchase and implement your product or service.

As a marketer you can help speed up sales cycles and provide higher quality marketing qualified leads if you address these confidence issues in your content.

The goal is to become buyer-centric and position everything you put out so that at every touch point it’s helping address the issues which need to be tackled before a purchase decision in your favour can be made.

Well educated clients who are fully confident in your offering even before speaking with sales is the ultimate benchmark of marketing excellence.

So this week on the show we’ll get a complete appreciation of what those buying confidences are, why they’re important and how you can deal with them.

This week live from Boston, MA with David Kirkdorffer!

The 414 - Insights & Wisdom from the Greatest Minds in B2B Marketing.Sign up for future episodes at www.The414.net

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You can connect with David Kirkdorffer here:

https://www.oz-code.com/
https://www.linkedin.com/in/davidkirkdorffer/

Are you a B2B marketer? Connect with me on Linkedin:
https://www.linkedin.com/in/jamesrostance/

And if you're interested in getting the edge in B2B marketing, check out my free eBook on the hottest new concept... Story Selling Case Studies:

https://casestudies.uk

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SUBSCRIBE to The 414 Podcast and never miss an episode:

Apple (VIDEO): http://bit.ly/the414-video
Apple (AUDIO): http://bit.ly/the414-audio
Stitcher: http://bit.ly/the414-stitcher
Spotify: http://bit.ly/the414-spotify
Google Play: http://bit.ly/the414-google
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Connected TV , or CTV for short is how nearly the majority of us watch or consume television.

Previously, television advertising only really suited B2C brands.

But CTV offers advertisers the ability to target customers in a way which traditional linear broadcast television never could.

With online advertising becoming more crowded by the day, CTV offers the opportunity for more focused attention in a relatively uncluttered space.

So if you’re up for exploring new possibilities, you may well find that incorporating a television advertising campaign into your marketing mix might not sound as crazy as it previously would have.

This week with live from Sarisota, Florida with Hamid Qayyum!

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You can connect with Hamid Qayyum here:

https://www.stirista.com/
https://www.linkedin.com/in/hamidq/

Are you a B2B marketer? Connect with me on Linkedin:
https://www.linkedin.com/in/jamesrostance/

And if you're interested in getting the edge in B2B marketing, check out my free eBook on the hottest new concept... Story Selling Case Studies:

https://casestudies.uk

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SUBSCRIBE to The 414 Podcast and never miss an episode:

Apple (VIDEO): http://bit.ly/the414-video
Apple (AUDIO): http://bit.ly/the414-audio
Stitcher: http://bit.ly/the414-stitcher
Spotify: http://bit.ly/the414-spotify
Google Play: http://bit.ly/the414-google
Support the show

Marketing when taught is skewed to very large companies such as IBM, Caterpillar and Oracle.

Revenue is generated by the entirety of the business, not just the top line of sales and marketing.

However, if marketers widen their field of view across the whole of the business you have the potential to identify any number of improvements which will result in improved customer satisfaction, increased revenues, reductions in cost as well as additional clear points of difference for you to market on.

This approach is not for everyone.

But if you’re up for a challenge and you’re keen to make a big difference for your company, then hold on to your seat as they say, because this week on the show we’ll give you everything you need to look for and spot the kind of opportunities which have massive and long lasting impact.

This week with Jose Palomino!

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You can connect with Jose Palomino here:

https://valueprop.com/
https://www.linkedin.com/in/josepalomino/
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Are you a B2B marketer? Connect with me on Linkedin:
https://www.linkedin.com/in/jamesrostance/

And if you're interested in getting the edge in B2B marketing, check out my free eBook on the hottest new concept... Story Selling Case Studies:

https://casestudies.uk

- - - - - - - - - -

SUBSCRIBE to The 414 Podcast and never miss an episode:

Apple (VIDEO): http://bit.ly/the414-video
Apple (AUDIO): http://bit.ly/the414-audio
Stitcher: http://bit.ly/the414-stitcher
Spotify: http://bit.ly/the414-spotify
Google Play: http://bit.ly/the414-google
Support the show

The most expensive way of testing anything is to launch it and to see if it works.

However, that’s often how things are done when it comes to new campaigns and website launchesScientists base everything they do on the relentless testing of ideas to either prove or disprove concepts BEFORE rolling them out.

So as a marketer, if you strongly commit to testing as you develop projects you’ll be ever closers to being a genius scientist yourself. And at the same time, what ever you do ultimately launch will be the closest you’ll get to having a winner each and every time.

Having the right mindset, approach and systems in place for testing is crucial.

Which is why this week on the show we’ll explore in detail how the best conversion optimisation experts do it, so that you can ultimately do the same.

This week live from Austin, Texas with Brian Massey!

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You can connect with Brian here:

https://conversionsciences.com/
https://www.linkedin.com/in/bmassey/
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Are you a B2B marketer? Connect with me on Linkedin:
https://www.linkedin.com/in/jamesrostance/

And if you're interested in getting the edge in B2B marketing, check out my free eBook on the hottest new concept... Story Selling Case Studies:

https://casestudies.uk

- - - - - - - - - -

SUBSCRIBE to The 414 Podcast and never miss an episode:

Apple (VIDEO): http://bit.ly/the414-video
Apple (AUDIO): http://bit.ly/the414-audio
Stitcher: http://bit.ly/the414-stitcher
Spotify: http://bit.ly/the414-spotify
Google Play: http://bit.ly/the414-google
Support the show

As a B2B marketer, you can make a huge impact on your company’s sales figures by taking the lead on a very particular type of personalisation.

Pitch decks are a classic request for ‘the colouring in department’.

But gone are the days of a one-size fits all slide show to give to sales teams.

In fact, any company who speaks to their customer base in broad and generic terms is likely to be the first to be removed from any consideration set.

One of the secrets of the best performing B2B companies is that they have their marketing teams equip sales teams with pitch decks and supporting material which can easily be personalised for each individual prospect.

The reason why they do this is to communicate why the solution you’re offering is a perfect fit for the prospect’s specific problem or need, having taken into account their unique set of circumstances and buying criteria.

From outreach brochures, to the sales pitch, and even down to the proposal.

Ultimately, it all comes down to the more personalised your collateral is to the prospect, the more sales your company will make.

This week on the show we’ll get a clear understanding of what to personalise and how to personalise it, so that you can provide your sales department with the ultimate tools to do the job and win the game.

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You can connect with Itai here:

https://www.storydoc.com/
https://www.linkedin.com/in/itai-amoza-b44327a0/
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Are you a B2B marketer? Connect with me on Linkedin:
https://www.linkedin.com/in/jamesrostance/

And if you're interested in getting the edge in B2B marketing, check out my free eBook on the hottest new concept... Story Selling Case Studies:

https://casestudies.uk

- - - - - - - - - -

SUBSCRIBE to The 414 Podcast and never miss an episode:

Apple (VIDEO): http://bit.ly/the414-video
Apple (AUDIO): http://bit.ly/the414-audio
Stitcher: http://bit.ly/the414-stitcher
Spotify: http://bit.ly/the414-spotify
Google Play: http://bit.ly/the414-google


Support the show