How to show your donors some love with Naomi Perks, Ep #72 Frontier FM

Episode 72
With Megan McCaffery and Naomi Perks
Love is in the air, and so is the spirit of donor stewardship on this heartwarming episode of Frontier FM.
Join Megan as she welcomes Naomi Perks, a former client and the member of the Frontier family, for a deep dive into the art of showing appreciation to donors. In the spirit of Valentine's Day, they discuss the similarities between a good date and good stewardship, and surprisingly, Megan finds herself speaking fondly of SMS fundraising.
You will want to hear this episode if you are interested in...
Naomi's transition from client to Frontier team member [00:00:45]
The importance of balancing donor relationships without constant asks [00:03:53]
Creative stewardship methods and the power of tangible communication [00:02:24]
The innovative use of SMS for donor updates by Canadian Blood Services [00:07:01]
The significance of stewardship across all donor levels [00:09:44]
Parallels between stewardship and love languages [00:14:11]
The economic perspective of stewardship and donor retention [00:25:26]
Community building and the 'cult' of brand loyalty [00:47:53] Stewardship tools we love [00:51:08]
Naomi's greatest fear [1:01:01] Resources & People Mentioned
Canadian Blood Services SMS campaign
Really Good Emails customer appreciation
Episode 47 with Jocelyn Kwok
Out on Screen Connect With Frontier
Follow Naomi on LinkedIn
Follow Megan on LinkedIn Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
Website: https://Frontier.io