How to Start a Podcast for your Business

Harry Duran
How to Start a Podcast for your Business

How To Start a Podcast For Your Business, an original podcast production from full-service podcast agency FullCast, breaks down the six pillars — Plan, Position, Produce, Publish, Promote and Profit — necessary to ensure a successful podcast. Harry has done the hard work for you. Since 2014, Harry has been the host of the Apple Podcasts recommended Podcast Junkies. A podcast so meta it interviews other podcasters! Since 2015, as the Founder and CEO of FullCast, Harry has helped hundreds of business owners setup and launch their own authority-building podcast.

Episodes

  1. 07. How To Profit With Your Business Podcast

    03/13/2021

    07. How To Profit With Your Business Podcast

    Click here to download the full transcription as a formatted PDF. In this episode we explain the importance of your call to action, guest appearances, creating a lead magnet and attracting sponsors.   FullCast’s Client Centric Mission We help results-driven business owners who excel in their industry and are committed to leaving a lasting legacy. We will help them by launching, producing, marketing and supporting their authority-building podcast, while allowing them the freedom to focus on their genius. The change we want to make is that business owners stop trying to do it all themselves, empower a supportive production partner, and focus on creating compelling and inspiring podcast episodes. We will know we are successful when we are seen as the organization that can help any business owner create consistent, quality podcast content and feel 100% supported and guided through every step of the process at all times. Past clients have included Olympic medalist Samantha Peszek, K-Swiss, Dun and Bradstreet, MediaMath, Claremont Graduate University, Dr. Stephanie Estima, Taki Moore, Danny Morel. Harry is also a Founding Advisor to the SquadCast team and works in an advisory capacity with PodCave, Headliner, Glystn and Vurbl.   Resources Mentioned https://fullcast.co/pod30 - Your 30-minute link, only available to listeners of this episode! FullCast.fm - How to Start a Podcast For Your Business Podcast Junkies - A podcast about podcasting, since 2014 RateThisPodcast.com/bizcast - Leave a Rating and Review for this show PodMatch - Sign up to be a guest on shows or as a host looking for guests  Libsyn - Podcast hosting Harry Duran’s One Sheet - An example of my podcast profile She Invests Sponsor Sheet - A client example Vertical Farming Podcast Sponsor - Our sponsor sheet for another show we produce   Next Steps Ready to learn how a podcast can help you amplify your authority and expand your reach? Book a free call today: https://fullcast.co/pod15 Support the show: https://fullcast.co/bizcast See omnystudio.com/listener for privacy information.

    9 min
  2. 06. How To Promote Your Business Podcast

    03/13/2021

    06. How To Promote Your Business Podcast

    Click here to download the full transcription as a formatted PDF. In this episode we cover show notes, automated vs. manual transcriptions, episodic promotion using audiograms, and how to ask for a rating and review.   FullCast’s Client Centric Mission We help results-driven business owners who excel in their industry and are committed to leaving a lasting legacy. We will help them by launching, producing, marketing and supporting their authority-building podcast, while allowing them the freedom to focus on their genius. The change we want to make is that business owners stop trying to do it all themselves, empower a supportive production partner, and focus on creating compelling and inspiring podcast episodes. We will know we are successful when we are seen as the organization that can help any business owner create consistent, quality podcast content and feel 100% supported and guided through every step of the process at all times. Past clients have included Olympic medalist Samantha Peszek, K-Swiss, Dun and Bradstreet, MediaMath, Claremont Graduate University, Dr. Stephanie Estima, Taki Moore, Danny Morel. Harry is also a Founding Advisor to the SquadCast team and works in an advisory capacity with PodCave, Headliner, Glystn and Vurbl.   Resources Mentioned FullCast.co/pod15 - Book your free Podcast Brainstorm today FullCast.fm - How to Start a Podcast For Your Business Podcast Junkies - A podcast about podcasting, since 2014 RateThisPodcast.com/bizcast - Leave a Rating and Review for this show Better Click to Tweet - Wordpress plugin for creating clickable quotes on your site Rev - email service provider Scribie - email service provider Otter - email service provider Headliner - audiogram creation tool Canva - Browser-based design service Descript - audio transcription and in-browser editing tool Rate This Podcast - make it easy for listeners to rate and review your show   Next Steps Ready to learn how a podcast can help you amplify your authority and expand your reach? Book a free call today: https://fullcast.co/pod15 Support the show: https://fullcast.co/bizcast See omnystudio.com/listener for privacy information.

    8 min
  3. 05. How To Publish Your Business Podcast

    03/13/2021

    05. How To Publish Your Business Podcast

    Click here to download the full transcription as a formatted PDF. In this episode we'll cover important elements including the name and branding for your show, along with a review of best practices for creating your production plan.   FullCast’s Client Centric Mission We help results-driven business owners who excel in their industry and are committed to leaving a lasting legacy. We will help them by launching, producing, marketing and supporting their authority-building podcast, while allowing them the freedom to focus on their genius. The change we want to make is that business owners stop trying to do it all themselves, empower a supportive production partner, and focus on creating compelling and inspiring podcast episodes. We will know we are successful when we are seen as the organization that can help any business owner create consistent, quality podcast content and feel 100% supported and guided through every step of the process at all times. Past clients have included Olympic medalist Samantha Peszek, K-Swiss, Dun and Bradstreet, MediaMath, Claremont Graduate University, Dr. Stephanie Estima, Taki Moore, Danny Morel. Harry is also a Founding Advisor to the SquadCast team and works in an advisory capacity with PodCave, Headliner, Glystn and Vurbl.   Resources Mentioned FullCast.co/pod15 - Book your free Podcast Brainstorm today FullCast.fm - How to Start a Podcast For Your Business Podcast Junkies - A podcast about podcasting, since 2014 ratethispodcast.com/bizcast - Leave a Rating and Review for this show Calendly - scheduling tool SavvyCal - scheduling tool Mailchimp - email service provider Aweber - email service provider Constant Contact - email service provider   Next Steps Ready to learn how a podcast can help you amplify your authority and expand your reach? Book a free call today: https://fullcast.co/pod15 Support the show: https://fullcast.co/bizcast See omnystudio.com/listener for privacy information.

    8 min
  4. 04. How To Produce Your Business Podcast

    03/13/2021

    04. How To Produce Your Business Podcast

    Click here to download the full transcription as a formatted PDF. OK. We have the show Planned and Positioned. Now we'll cover the basics of Editing and Mastering your audio, creating your Episode Zero trailer, and submitting your show to Apple Podcasts!   FullCast’s Client Centric Mission We help results-driven business owners who excel in their industry and are committed to leaving a lasting legacy. We will help them by launching, producing, marketing and supporting their authority-building podcast, while allowing them the freedom to focus on their genius. The change we want to make is that business owners stop trying to do it all themselves, empower a supportive production partner, and focus on creating compelling and inspiring podcast episodes. We will know we are successful when we are seen as the organization that can help any business owner create consistent, quality podcast content and feel 100% supported and guided through every step of the process at all times. Past clients have included Olympic medalist Samantha Peszek, K-Swiss, Dun and Bradstreet, MediaMath, Claremont Graduate University, Dr. Stephanie Estima, Taki Moore, Danny Morel. Harry is also a Founding Advisor to the SquadCast team and works in an advisory capacity with PodCave, Headliner, Glystn and Vurbl.   Resources Mentioned FullCast.co/pod15 - Book your free Podcast Brainstorm today FullCast.fm - How to Start a Podcast For Your Business Podcast Junkies - A podcast about podcasting, since 2014 Hindenburg Journalist - audio editing software Descript - audio transcription and in-browser editing tool Episode 156 and Episode 207 - Andrew Mason’s appearances on Podcast Junkies How to Choose Music for Your Podcast - Pacific Content article Auphonic.com - free/paid online mastering service Apple Podcasts Connect - Where to submit your show to Apple Podcasts ratethispodcast.com/bizcast - Leave a Rating and Review for this show PodNews Directories - A list of directories you should be submitting your show to   Next Steps Ready to learn how a podcast can help you amplify your authority and expand your reach? Book a free call today: https://fullcast.co/pod15   See omnystudio.com/listener for privacy information Support the show: https://fullcast.co/bizcast See omnystudio.com/listener for privacy information.

    18 min
  5. 03. How To Position Your Business Podcast

    03/13/2021

    03. How To Position Your Business Podcast

    Click here to download the full transcription as a formatted PDF. Nice! Now that your Plan is underway, let's work through your hosting options, website tips, equipment and guest best practices! FullCast’s Client Centric Mission We help results-driven business owners who excel in their industry and are committed to leaving a lasting legacy. We will help them by launching, producing, marketing and supporting their authority-building podcast, while allowing them the freedom to focus on their genius. The change we want to make is that business owners stop trying to do it all themselves, empower a supportive production partner, and focus on creating compelling and inspiring podcast episodes. We will know we are successful when we are seen as the organization that can help any business owner create consistent, quality podcast content and feel 100% supported and guided through every step of the process at all times. Past clients have included Olympic medalist Samantha Peszek, K-Swiss, Dun and Bradstreet, MediaMath, Claremont Graduate University, Dr. Stephanie Estima, Taki Moore, Danny Morel. Harry is also a Founding Advisor to the SquadCast team and works in an advisory capacity with PodCave, Headliner, Glystn and Vurbl. Resources Mentioned FullCast.co/pod15 - Book your free Podcast Brainstorm today FullCast.fm - How to Start a Podcast For Your Business Samson Q2U - Great beginner USB/XLR microphone Shure MV7 - Mid-priced dynamic USB microphone Shure SM7B - Professional dynamic USB/XLR microphone Samson MBA38 - Boom arm Heil PL2T - Boom arm Focusrite Scarlett - Sound card Podcast Junkies - A podcast about podcasting, since 2014  SquadCast - High quality remote recording Podcave - all in one podcast production and marketing Hindenburg Journalist - audio editing software Next Steps Ready to learn how a podcast can help you amplify your authority and expand your reach? Book a free call today: https://fullcast.co/pod15 Support the show: https://fullcast.co/bizcast See omnystudio.com/listener for privacy information.

    8 min
  6. 02. How To Plan Your Business Podcast Launch

    03/12/2021

    02. How To Plan Your Business Podcast Launch

    Click here to download the full transcription as a formatted PDF. In this episode we'll cover important elements including the name and branding for your show, along with a review of best practices for creating your production plan. FullCast’s Client Centric Mission We help results-driven business owners who excel in their industry and are committed to leaving a lasting legacy. We will help them by launching, producing, marketing and supporting their authority-building podcast, while allowing them the freedom to focus on their genius. The change we want to make is that business owners stop trying to do it all themselves, empower a supportive production partner, and focus on creating compelling and inspiring podcast episodes. We will know we are successful when we are seen as the organization that can help any business owner create consistent, quality podcast content and feel 100% supported and guided through every step of the process at all times. Past clients have included Olympic medalist Samantha Peszek, K-Swiss, Dun and Bradstreet, MediaMath, Claremont Graduate University, Dr. Stephanie Estima, Taki Moore, Danny Morel. Harry is also a Founding Advisor to the SquadCast team and works in an advisory capacity with PodCave, Headliner, Glystn and Vurbl. Resources Mentioned FullCast.co/pod15 - Book your free Podcast Brainstorm today FullCast.fm - How to Start a Podcast For Your Business Podcast Junkies - A podcast about podcasting, since 2014 Airtable - Track your episodes and guests with this template Canva - Browser-based design service Next Steps Ready to learn how a podcast can help you amplify your authority and expand your reach? Book a free call today: https://fullcast.co/pod15 Support the show: https://fullcast.co/bizcast See omnystudio.com/listener for privacy information.

    7 min
  7. 01. My Origin Story and Your Mindset

    03/12/2021

    01. My Origin Story and Your Mindset

    Click here to download the full transcription as a formatted PDF. In this episode, I share my origin story and address the importance of having the right mindset, prior to getting started with your podcast.   FullCast’s Client Centric Mission We help results-driven business owners who excel in their industry and are committed to leaving a lasting legacy. We will help them by launching, producing, marketing and supporting their authority-building podcast, while allowing them the freedom to focus on their genius. The change we want to make is that business owners stop trying to do it all themselves, empower a supportive production partner, and focus on creating compelling and inspiring podcast episodes. We will know we are successful when we are seen as the organization that can help any business owner create consistent, quality podcast content and feel 100% supported and guided through every step of the process at all times. Past clients have included Olympic medalist Samantha Peszek, K-Swiss, Dun and Bradstreet, MediaMath, Claremont Graduate University, Dr. Stephanie Estima, Taki Moore, Danny Morel. Harry is also a Founding Advisor to the SquadCast team and works in an advisory capacity with PodCave, Headliner, Glystn and Vurbl. Resources Mentioned Podcast Production and Marketing provided by FullCast. Book a free Podcast Brainstorm today: https://fullcast.co/pod15   See omnystudio.com/listener for privacy information Support the show: https://fullcast.co/bizcast See omnystudio.com/listener for privacy information.

    6 min
  8. 00. Welcome to the Podcast

    SEASON 1 TRAILER

    00. Welcome to the Podcast

    Click here to download the full transcription as a formatted PDF. How To Start a Podcast For Your Business, an original podcast production from full-service podcast agency FullCast, breaks down the six pillars — Plan, Position, Produce, Publish, Promote and Profit — necessary to ensure a successful podcast. Avoid wasting countless hours of research on Google, YouTube, Reddit, Facebook, Twitter, Pinterest looking for tips and how to launch a podcast for business. Harry has done the hard work for you. Since 2014 Harry has been the host of the Apple Podcasts recommended Podcast Junkies. A podcast so meta it interviews other podcasters! Since 2015, as the Founder and CEO of FullCast, Harry has helped hundreds of business owners setup and launch their own authority-building podcast. FullCast’s Client Centric Mission We help results-driven business owners who excel in their industry and are committed to leaving a lasting legacy. We will help them by launching, producing, marketing and supporting their authority-building podcast, while allowing them the freedom to focus on their genius. The change we want to make is that business owners stop trying to do it all themselves, empower a supportive production partner, and focus on creating compelling and inspiring podcast episodes. We will know we are successful when we are seen as the organization that can help any business owner create consistent, quality podcast content and feel 100% supported and guided through every step of the process at all times. Past clients have included Olympic medalist Samantha Peszek, K-Swiss, Dun and Bradstreet, MediaMath, Claremont Graduate University, Dr. Stephanie Estima, Taki Moore, Danny Morel. Harry is also a Founding Advisor to the SquadCast team and works in an advisory capacity with PodCave, Headliner, Glystn and Vurbl. Resources Podcast Production and Marketing provided by FullCast. Book a free Podcast Brainstorm today: https://fullcast.co/pod15 Support the show: https://fullcast.co/bizcast See omnystudio.com/listener for privacy information.

    6 min

Trailer

About

How To Start a Podcast For Your Business, an original podcast production from full-service podcast agency FullCast, breaks down the six pillars — Plan, Position, Produce, Publish, Promote and Profit — necessary to ensure a successful podcast. Harry has done the hard work for you. Since 2014, Harry has been the host of the Apple Podcasts recommended Podcast Junkies. A podcast so meta it interviews other podcasters! Since 2015, as the Founder and CEO of FullCast, Harry has helped hundreds of business owners setup and launch their own authority-building podcast.

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