Ever since Facebook opened up its platform for ads, a ton of advertising dollars have shifted to Facebook Ads. As a brand, if you are not advertising via Facebook, then you are losing out on relevant traffic / leads / sales.
To get started with Facebook Ads you need to learn the ropes. Head over to facebook.com/business/learn and take up all the free courses they have created. If you are serious about Facebook Ads, then you should take their Core Advertising & Planning certifications. On