The Hypergrowth Experience

How To Structure and Build High Performing Teams for High-Growth Startups w/ Michael Kuznetsov and Scott McLeod (EP01)

Fast-growing companies need high performing growth teams. Growth teams are at the foundation of maintaining fast growth through a company's journey to success – as the tech industry is maturing, there are now great veterans who can share what they've learned scaling up marketing in their organizations.In this discussion, we're going to explore what constitutes a high-performing growth team with two of our favorite growth marketers who have helped scale up Talkspace, Candid, Resident (Nectar Sleep, Dream Cloud, etc.), and plenty of other household brands.We'll explore incentive models, team hierarchy, and organization when it relates to growing different channels (SEM, SEO, etc.), and discuss how other companies could apply these structures to their own companies.Our Panel:Michael Kuznetsov, ex-CMO of Talkspace, CMO of Redesign Health (TW @michaelkuz)Scott McLeod – VP Marketing and now Chief of Staff at Resident (TW @realscottmcleod)Nima Gardideh – Host and President at Pearmill, ex-Head of Product in Taplytics (TW @ngardideh)Join our community with bi-weekly LIVE discussions where you can engage with growth experts — signup at https://pearmill.com/hypergrowth-podcast. To be a guest on the show email nima@pearmill.com.To view or download a transcription of this episode, go to https://pearmill.com/hypergrowth-podcast.Production Support, Audio Engineer & Sound Design - Leah Jackson @ Puka Puka Creative https://pukapukacreative.com.